How to create your customer avatar: essential aspects, reasons and methods
Understanding your target audience is essential for any successful business. In other words, you need to know who your customers are, what they want, and how to communicate effectively with them. Creating a customer avatar can help you achieve exactly that. Also known as a buyer persona, an avatar is a detailed representation of your […]
How to use the SWOT model in marketing: A guide to strategic analysis
In the competitive world of marketing, every strategic decision matters. Therefore, it is essential to have effective tools to help you evaluate the business environment and make informed decisions. One of the most widely used and recognized strategic analysis tools is the SWOT model. In this article, we will explore the definition of the SWOT […]
Marketing for grandparents: marketing made easy
Photo source: freepik.com I think I will never forget the moment when my grandfather, like any other retired grandad with the fruits of his labor already gathered from the garden, got angry every time his favorite bedtime show was interrupted by a commercial: “What’s with all the ads? These guys only advertise products that don’t […]