Updated: 31.08.2023

Linkedin is the platform for business and professional interaction, its purpose is to facilitate interaction between businesses. In addition, it is the place where users find suitable jobs, create professional relationships and contribute to the acquisition of new knowledge. The platform was launched in 2003 by Reid Hoffman to facilitate business connections.

As of early 2023, Linkedin has over 930 million active users. Unlike the other social media platforms, within Linkedin, the most active segment is represented by men, with a percentage of 57.2%, respectively, mainly young people, aged 25-34.

By referring to the top companies on the platform, we can make a ranking based on the number of followers. Thus, in the top of these are Amazon (30.3 million), Google (28.7 million), Linkedin (24.9 million), Ted Conferences (23.4 million), Microsoft (19.7 million), Apple (18.6 million), Unilever (18.8 million), Forbes Magazine (18.2 million).

In Romania, 3.77 million people have an account on the Linkedin platform, i.e. 17.9% of the entire population. As professional functions held by users, the most common are those of operators, engineers and IT workers.

LinkedIn is a new marketplace for businesses, which is why it’s exactly where you need to be present. In addition, as an entrepreneur, Linkedin is the right place to create professional connections, identify new opportunities and is also a way of informing. In this direction, we have prepared some statistics on the activity of users on the Linkedin platform, to convince you that it is the place where you need to be active.

1. The Linkedin platform has over 930 million members;

2. In 2023, Linkedin turns 20. The platform has existed on the market since before Facebook, being launched on May 5, 2003, thus, at the moment it is one of the oldest common social networks;

3. 80% of the engagement generated on the platform comes from mobile devices, from the phone app;

4. Since 2020, there has been an exponential increase in connections between Linkedin users, statistically speaking, with an increase of 55%. Basically, the lack of physical, offline interaction facilitated the creation of online connections, and these are maintained until 2023.

5. 1 out of 3 professionals on the planethave an account on the Linkedin platform. The numbers are constantly increasing, thanks to the facilities that the platform makes available to users;

6. The Linkedin platform hosts over 58 million business profiles. This detail is also important from the perspective of the fact that Linkedin is basically a platform designed for the business environment to facilitate connections and interactions between them;

7. 80% of B2B companies use Linkedin promotion campaigns. The platform targets exactly the business segment, which is why more than half of them are active on Linkedin and carry out paid campaigns that target the audience segment of interest;

8. Linkedin ads offer more than 200 targeting features. Thus, there are a lot of ways to reach the target audience targeted by the campaign;

9. A post promoted through Linkedin can reach up to 16% of the entire population. Even if at first glance it seems a relatively low percentage, we must take into account the fact that Linkedin addresses a different segment, focused on the business side;

10. Paid campaigns on the Linkedin platform can help increase purchase intent by up to 33%. The more the consumer interacts with your product or service, the more likely they are to purchase it, due to increased exposure;

11. Every week, 40 million Linkedin users are looking for a job. Even if they often do not apply for jobs, they want to always be informed and up to date with the news in the field;

12. 8 people are hired every minute through the Linkedin platform. In terms of attracting employees, there are two well-known practices: the one in which the company goes to a potential employee, or when it posts information about the available position and users apply for it;

13. The number of remote job offers increased 2.5 times in March 2021, compared to the end of 2020, and in 2023 their number increased significantly

14. 4 out of 5 people on Linkedin are involved in making decisions regarding their personal business or company;

Next, we have developed a guide of good practices for the Linkedin platform, necessary for any entrepreneur to create a personal profile in accordance with the company’s values and principles. Fill out the form below and the information we have prepared for you will reach your email as soon as possible.