LinkedIn is the lever that connects businesses. It helps to create connections and is a tool used to attract workforce to companies. LinkedIn is a platform dedicated to the business environment, with a focus on generating business and facilitating professional interaction.

Given the fact that LinkedIn is a business tool for companies, having an account for the company is a must. This position is accentuated by the fact that, according to recent studies, 1 in 3 professionals worldwide have an active account on the LinkedIn network.

Since there are over 55 million business profiles on the platform, and of these, over 80% carry out promotion campaigns, we will continue to provide a series of indicators on the importance of having a LinekdIn account and the relevance of this platform.

1. Economic dimension

Due to the niche in which it operates, the Linkedin platform is not in the top of the most accessed social media platforms, but it is one of the oldest platforms currently used. Worldwide, the platform has over 722 million members, a number that is constantly growing.

The top of the most followed Linkedin accounts* are:

• TED Conferences: 12.5 million followers;
• Google: 12.1 million followers;
• Amazon: 8.6 million followers;
• LinkedIn: 8.2 million followers;
• Microsoft: 7.8 million followers;
• IBM: 6.4 million followers;
• Unilever: 6.2 million followers;
• Nestlé: 6 million followers;
• Accenture: 4.4 million followers;
• Facebook: 4.4 million followers.

2. Influencer Marketing

Even though Influencer Marketing campaigns are mostly carried out on the Instagram platform, LinkedIn covers strictly the business segment, thus appearing influencers dedicated to the professional area. Their number is significantly lower, but the power they have in creating business connections and promoting business is significantly higher.

Worldwide*, the top of the most influential content creators in the business area is as follows:

• Bill Gates, co-founder of Microsoft: 28.1 million followers;
• Richard Branson, founder of Virgin Group: 17.33 million followers;
• Jeff Weiner, executive chairman of LinkedIn: 10.76 million followers;
• Ariana Huffington, founder of Huffington Post, founder of Thrive Global: 9.2 million followers;
• Satya Nadella, CEO of Microsoft: 7.95 million followers;
• Jack Welch, management consultant, ex-CEO of General Electric: 7.28 million followers;
• Mark Cuban, tech entrepreneur: 6.19 million followers;
• Tony Robbins, author and Personal Coach: 5.81 million followers;
• Deepak Chopra, author and founder Chopra Foundation: 5.72 million followers;
• Daniel Goleman, psychologist and journalist: 5.46 million followers.

3. Business brand versus personal brand

Due to the fact that LinkedIn is a platform designed especially for businesses that want to facilitate connections between specialists, the platform is essential for having an active presence in the online environment. However, in this case, similar to the situation of other platforms, there is a clear distinction between the personal and business accounts.

Thus, it is advisable for the professional to have information about the company, employees, but also other relevant business details. On the other hand, taking into account the personal account, even if the tendency on it may be to post more personal things, we must take into account that the platform itself is business in nature and that the focus must thus be placed on professional content.

To create a personal brand in line with your business, we have prepared a LinkedIn guide that touches on all the essential points for a successful positioning. Download it here for free.