Successful brands are guided in their business decisions by marketing statistics. However, given that the sphere of digital marketing is constantly changing, the resources dedicated to this segment must be allocated intelligently.
Next, we will present 7 relevant statistics that can influence the future of your company, following the key conclusions resulting from their interpretation.
- 88% of consumers search online before buying, and 70% of them exclusively pursue organic search engine results. (MarTech)
Marketing analytics confirm Google’s dominance over search engines, regardless of industry. Within it, the first organic results have a higher value than those paid. The main area of investment in SEO should therefore be the organic one, without ignoring paid search.
In the future, optimizing content for searches and voice actions will become a priority, with their popularity increasing significantly every year.
- 52.2% of online traffic is generated by mobile phones, with mobile eCommerce revenues increasing by 700% in the last 5 years. (Statista)
Mobile is no longer a new way to browse online, but the most common tool through which it is made. That’s why businesses need to have not only mobile-optimized sites, but mobile-friendly.
The consumer experience is a priority, as they use mobile phones at all stages of making their purchase decision.
- The costs of developing a content marketing strategy are 62% lower than those of paid ads and generate 3 times more leads. (Content Marketing Institute)
Even if content marketing was used in the past only to draw differences from competitors, it is now becoming a necessity for every brand. Successful online marketing campaigns are based on it and customer interactions start from it.
Content marketing is thus an excellent strategy to improve your search engine results and attract new customers through relevant, interesting and quality information.
- 3.03 billion people use Social Media, and they are 71% more likely to buy a product/service that has been promoted on this platform. (Influencer Marketing Hub)
Social Media is a digital platform that significantly favors the interaction between brands and consumers. It becomes a tool for publishing content and not a way to get instant marketing results.
Developing a strategy in this area is essential, as companies need to define the main communication channels, the target audience and the type of messages. A brand does not only have the responsibility to deliver a text, but to develop a conversation with consumers through which to respond to their requests.
- Video content can increase organic traffic by up to 157%, with 64% of consumers more likely to buy a product/service after watching a video. (Forbes)
Online video content is the new step in promoting products or services, with mature brands investing in its development. The latest analyses show a surprising increase in the rate of video consumption, due to its personal nature.
The public now prefers to receive information in a visual, accessible and easily digestible form, based on which they also make purchasing decisions.
- 60% of consumers check emails from mobile phones, and 70% of them instantly delete an email that is not mobile-friendly. (Duct Tape Marketing)
Email continues to be one of the best ways to move a lead through the sales funnel, but the shift from desktop to mobile is also making its mark on this segment as well.
A business must ensure that the emails sent are easy to read on mobile devices, to avoid creating a negative experience from the beginning. It must also have a consumer segmentation tool, so that the messages sent are as personalized and relevant as possible.
- Websites that deliver content to the blog have 434% more pages indexed in search engines than those that do not have such a section. (TechClient)
Content helps create the funnels that a consumer goes through to get to a product or service. The more relevant content a business delivers to its target audience, the more organic traffic it gets.
Content must cover consumers’ areas of interest and help them in the buying process.
