Instagram was launched in 2012, and its purpose was, from the beginning, to facilitate the sharing of visual content. Currently, consumers use Instagram as a source of inspiration and to discover interesting things, including brands that have an active presence on the platform.
Statistically speaking, over 2.35 billion consumers are monthly active, and 90% of them pursue at least one business. The platform is populated by people between the ages of 18 and 44, relatively equal segments in terms of gender distribution. At the same time, Instagram ranks 4th in the top of the platforms with the most active users, thus reaching 1.318 billion users.
Referring to businesses that have an active presence on Instagram, the top is occupied by Instagram with over 651 million followers, followed by Nike (303 million), National Geographic (282 million), Real Madrid C.F. (145 million), FC Barcelona (122 million), UEFA Champions League (108 million), NASA (95 million), NBA (82.8 million), Victoria’s Secret (75.8 million), Marvel (68.1 million), Zara (59.9 million), 9GAG (57.9 million), Chanel (57.7 million), Louis Vuitton (54.2 million), Huda Beauty (53.3 million), Gucci (52.1 million), Dior (44.8 million) and adidas Originals (34.3 million).
As for annual advertising revenue on Instagram, in the United States, in 2022, it reached $33.25 billion. Even if in Romania the amounts amount only to the level of millions, they are constantly increasing from year to year, in 2019 reaching 80 million euros.
Not only is Instagram the place where your business needs to be present, but you as an entrepreneur also need to follow the market and adapt to it, but how else if not being part of it? For this we have prepared some statistics that will convince you that you need to have an active presence on Instagram.
- 2.35 billion people use Instagram monthly. The number is constantly growing, so your presence as an entrepreneur is relevant and necessary on the platform.
- Instagram has an advertising reach potential of 1.16 billion users. Thus, marketing and communication specialists have a wide range of users to whom they can turn to generate conversions and leads.
- Over 500 million people use Instagram Stories daily. Whether we are talking about company or people’s stories, they are not neglected by users, being viewed in a high proportion. They have become one of their choices because the content can be kept online for short periods of time, or long periods of time, if it is decided to save it in landmarks.
- The companies’ profile is followed daily by at least 200 million Instagram users. Often, they come for information, promotions, punctual offers offered to the community and news.
- 70% of Instagram consumers use the platform to inform themselves and form an opinion regarding their purchase decision. The world we live in and the generations that come back are increasingly dependent on the affirmation of those around us and tend to always associate with more influential and powerful people. Hence their need to inform themselves before making the purchase decision, exactly in the community they are part of.
- The average time spent by users on Instagram is 30 minutes/day. Time on Instagram has continued to grow in recent years and it is estimated that it will continue to grow. Instead, users neglect Facebook, giving more and more attention to the Instagram platform.
- Stories created by companies represent a third of the most followed stories online. They have the role of interacting with consumers and keeping them close in their communication.
- The most active brands post an average of 17 stories per month. Brands have understood the impact that interactive content generates, which is why they are starting to exploit the functionality of Instagram stories more and more often.
- The average number of hastags used is 10.7 per post. Which means that users use relevant keywords so that their post reaches as many consumers as possible who are interested in them.
- In 2021, there were 3.8 million posts tagged with #ad on Instagram worldwide. This represents an increase of about 27% compared to the value of three million reported a year earlier. The growth was recorded following the #ad hastag, which involves branding sponsored content from influencers in collaboration with different brands.
- 58% of consumers say they are more interested in the products and services offered by companies, after interacting with them on stories. These statistics show us that Instagram is exactly the place where we need to be present as a business, in order to attract the target segment.
- 76% of consumers end up purchasing a product or service after interacting with them on stories. So, the impact of stories is huge.
- 2% of B2B decision-makers use Instagram to research new products or services. Thus, Instagram is an important tool for companies, being a source of inspiration for entrepreneurs and beyond.
- The most popular type of video content on Instagram is the “How-to” tutorials. These are closely followed by behind-the-scenes posts, interviews, podcasts, and news.
Next, we have built a guide of good practices for the Instagram platform, necessary for any entrepreneur, to create a personal profile in accordance with the company’s values and principles. Fill out the form below and the information we have prepared for you will reach your email as soon as possible.
