Photo source: freepik.com
Instagram was launched in 2012 and, from the very beginning, it goal was to facilitate the distribution of visual content. Nowadays, consumers use Instagram as a source of inspiration and to discover interesting new things, including brands that have an active presence on the platform.
Statistically speaking, more than 1 billion consumers are active monthly on this platform, while 90% follow at least one business. The network is populated by people between the ages of 18 and 44, with relatively equal segments in terms of gender distribution. At the same time, Instagram occupies the 5th place in the top of the platforms with the most active users, the number thus reaching 1,221 million users.
If we consider the businesses that have an active presence on Instagram, the top is occupied by Nike with over 90 million followers, followed by Victoria’s Secret (68 million), Huda Beauty (38 million), Chanel (36 million), Gucci (35.6 million), Zara (34 million), Louis Vuitton (33 million), Dior (26.6 million) and Adidas (24 million).
In terms of annual advertising revenue on Instagram in the United States, in 2021 the value reached $18.16 billion.
Not only is Instagram a platform where your business should be present, but you as an entrepreneur must also follow the market and adapt to it. How else can you achieve that if not by taking a part in it? Here are some statistics that show why an active Instagram presence can greatly assist your business.
- 1 billion people use Instagram every month. The number is constantly growing, so your presence as an entrepreneur can be relevant as well as necessary.
- Instagram has a potential advertising reach of 849.3 million users. Thus, marketing and communication specialists have a wide range of users to whom they can turn to for conversions and leads.
- 500 million people use Instagram Stories every day. Regardless of whether we are talking about stories of companies or people, they are not neglected by users, being viewed by a high volume of people. Stories have become a popular choice, because the content can be digested quickly and can be kept online only for short periods of time.
- Business profiles are followed daily by at least 200 million Instagram users. Often, they come for information, promotions, special community offers and news.
- About 80% of Instagram consumers use the platform to inform themselves and make a purchase decision. The world we live in and the generations that follow are increasingly dependent on the affirmation of those around them and tend to always associate with more influential and powerful people. Thus, their need to gain information before making a purchase decision grows exponentially, stemming exactly from the community they are a part of.
- The average time users spent on Instagram is 30 minutes/day. Time spent on Instagram has continued to grow over the past few years and is expected to continue in this direction. Instead, more and more users are neglecting Facebook, giving their attention to Instagram.
- Stories created by companies represent a third of the most followed online stories. They can be very useful in interacting with customers and keeping them close in the communication process.
- The weekly average of stories created by brands is 2.5. Brands have understood the impact of interactive content, which is why they are starting to exploit the functionality of stories on Instagram more and more often.
- The average of hashtags used per post is 10.7. This means that users use relevant keywords so that their posts reach as many customers as possible.
- From 2018 to 2019 sponsored content on Instagram grew by 133%. The growth was recorded by tracking the #ad hashtag, which involves tagging the sponsored content of influencers in collaboration with various brands.
- 58% of consumers state that they are more interested in the products and services offered by companies after interacting with them on stories. These statistics show us that Instagram is exactly the place where a business should be present in order to attract the intended target audience.
- 50% of consumers end up purchasing a product or service after interacting with it on stories. We can thus conclude that 1 out of 2 consumers end up being customers once they have seen stories about the company’s products and services.
- 2% of B2B decision makers use Instagram to research new products or services. Thus, Instagram is an important tool for companies, being a source of inspiration for entrepreneurs and other professionals.
- The most popular type of video content on Instagram are “How-to” tutorials. These are closely followed by behind-the-scenes posts, interviews, podcasts and news.
In order to facilitate a smooth integration of your business in the online environment, we developed a best practices guide for Instagram, necessary to create a personal profile consistent with the values and principles of your company.
Fill out the form below and receive the “Instagram best practices guide for entrepreneurs” for free.
