The FAB Marketing Method

fab method

The FAB (Features – Advantages – Benefits) technique is a popular mechanism in sales, having applications in multiple other related fields. Regardless of the industry we are referring to, the FAB method should be taking into consideration while establishing our first contact with the clients. One of the main reasons why consumers choose to buy […]

Developing successful marketing strategies

marketing strategy

We all strive to create long-term successful marketing strategies, that offer the best possible results, while, at the same time, take a minimum amount of effort. Before talking about the steps of a successful strategy, it’s important to define what a marketing strategy is and how to develop it. The marketing strategy represents an action […]