Pralina is one of the most popular pastry shops in Cluj-Napoca, standing out for its passion for culinary craftsmanship. It offers a wide variety of sweets, customized cakes, and freshly made products prepared using authentic recipes.

The company caters to both individual customers and businesses, providing personalized services for events and special occasions. With a strong focus on quality and natural ingredients, Pralina aims to bring joy every day by blending tradition with innovation in its products.

Through an EBRD project, we developed a comprehensive marketing audit, a marketing strategy, visual identity and branding, as well as photo and video communication materials for the company. Additionally, we created a fully structured website with architecture, design, and rich content, alongside PR services.

Furthermore, we implemented and optimized PPC campaigns to attract customers. Our focus was on Search and Performance Max campaigns, incorporating new image extensions and enhancing ads to engage the target audience. By monitoring search terms and analyzing competitive positioning, we maintained a high optimization score and achieved the highest impression rate.