Customer
FERRO is one of the market leaders in plumbing and installation equipment in Central and Eastern Europe, with a solid presence in Romania. The brand is recognized for its reliable products – from bath faucets and bathroom accessories, to plumbing, fittings and complete systems.
In the summer of 2025, FERRO aims to launch FERRO SYSTEM, its own underfloor heating solution – a technical product, dedicated to professionals in a competitive and constantly changing industry.
The challenge was twofold:
The very short timeframe – just three weeks to build the communication strategy, write the scripts and shoot the footage for 30 videos.
The demanding target audience – professional installers who immediately recognize the difference between a good product and a complete system.
- Romania
- Null
Project details
We have built an end-to-end funnel, with integrated strategy, production and distribution, strictly oriented towards installers:
Positioning & message: “Complete system” = compatibility, time saved on fitting, trust; clear tone, respect for the job, zero gimmicks.
Phased content: 30 videos designed in a funnel (awareness → consideration → lead), from visual explanations to technical sequences (distributor, tacker, assembly step, pressure test).
Fast execution: plan, scripts and filming in ≈3 weeks; actor (installer) + filming in showrooms and on site for credibility.
Media & performance: Social Media Ads and Google Ads campaigns, with dedicated audiences (installers, lookalike on video views and traffic), weekly optimization rhythm.
Conversion hub: dedicated landing page, simple UX, clear call-to-action for consultation and demonstrations.
Influencer marketing: relevant home-improvement/installation creators, for professional validation and incremental reach.
The result: a fast-forward-delivered, but tidy and coherent launch that spoke exactly to the target audience and turned a technical product into a useful, verifiable and easily adopted story.
Realized materials
Social Media Communication
Website
