In the digital age, it is increasingly difficult to make relevant content that is also SEO friendly, so that you can reconcile the reader and search engines. As most companies and publications have moved their communication online, the struggle between content creators over relevant keywords has arisen, so many texts are concentrated around them, and relevance is lost between the lines. Also during this time, readers began to look for more and more specific and unique information that would meet their own needs and give the articles a personal touch of the author.
When you start writing a text or an article, you need to think from two perspectives:
- What pleases the search engine?
- What pleases the reader?
If you manage to please both parties, then your article should be a hit. And for this you need to find a balance that is to everyone’s liking.
SEO
Search engines “love” unique content, that is, content that is not duplicated or copied. Plagiarism is totally excluded from any form of writing and denotes a disinterest in the site’s readers. If you please search engines, they will “reward” you with a better search ranking, and this means that more readers can reach your content, implicitly your site. Use relevant keywords in both headlines and body text, but don’t abuse them.
Sales
Think of it this way. If you had 5 minutes to convince your potential customer to buy from you, what would you tell them? Now, transcribe everything into a clear and concise text, but not only for sale. To attract the customer, you need to provide them with all the necessary information and show them the usefulness of your product or service. Remember, people get information from the internet before purchasing something, which in marketing terms is called Zero Moment of Truth, that is, exactly the moment when you have to “catch” a sale.
Readers
Readers will be loyal to you as long as you provide them with information they need and that meets their needs for knowledge. Content that is unique and relevant to them will influence your growth. As long as you give them what they need, they will come back to you, and on top of that, they will pass on your items. Their influence will bring you even more readers and push your site to the top pages of the search engine.
Reputation
I don’t think you want your website to be known for duplicate or plagiarized content. The moment of fame thus obtained does not bring you long-term benefits and you risk never having taken it seriously again. Focus on unique and relevant content from launch and maintain consistency.
It’s not hard to deliver unique content, especially if you have solid knowledge of the field you’re writing about. Although you can’t read your readers’ minds, at least you can give them something they need and appreciate. Write with the user in mind and avoid copying. And finally, don’t forget to reread your texts and deliver them without mistakes.
