15 marketing terms you should know if you have an online business

Photo source: freepik.com In 2023, digital marketing is necessary for any business that wants to increase its customer base, enhance its brand awareness, and maximize its profits. In the internet era, traditional marketing competes with digital marketing. Being newer, but also highly dynamic and complex, the online environment comes with its specific terminology and unique knowledge. […]

The importance of unique and relevant content

online content

In the digital age, it’s increasingly difficult to develop relevant content that is SEO friendly, in order to appease both your readers and search engines. As most companies and publications have moved their communication to the online environment, a competition for relevant keywords started between content creators. For this reason, many texts are developed around […]