Essential terms in Social Media 

Social media plays a crucial role in the marketing strategy of any business. However, numerous terms and metrics used in social media reports can be difficult to understand for those not familiar with this field. This article aims to explain the most important terms and indicators used in social media and how they can be […]

Generation Z, technology and social media

Photo source: Shutterstock.com  We all heard the term Millennials at least once, which refers to the generation of those born between 1981 and 1996. Notably different in social interactions from the previous generational group, they have introduced important changes in culture, economy and technology, both in the US, as well as in the European countries. […]

Who are the social media influencers?

Photo source: freepik.com Social media is permanently growing due to the number of users, thus becoming the fourth power of a state. The percentage of those who choose the online environment, and especially social media, as their primary source of information, is increasing significantly, due to its advantages. The content is accessible and very diverse […]