Key Performance Indicators (KPIs) in Social Media

In the business world, key performance indicators (KPIs) are like a GPS for success. They show you where you are, indicate whether you’re on the right path, and, most importantly, tell you if you need to adjust your direction to reach your destination. On social media, KPIs become even more critical, as measuring the impact […]

Essential terms in Social Media 

Social media plays a crucial role in the marketing strategy of any business. However, numerous terms and metrics used in social media reports can be difficult to understand for those not familiar with this field. This article aims to explain the most important terms and indicators used in social media and how they can be […]