Defining Performance Marketing

performance marketing

Defining the concept of performance marketing has become necessary with the swift evolution of market and customer requirements. However, before explaining the performance in marketing, we identify a need to measure results. We are unable to say if a campaign was successful without establishing from the start the goal we want to reach and the […]

Developing successful marketing strategies

marketing strategy

We all strive to create long-term successful marketing strategies, that offer the best possible results, while, at the same time, take a minimum amount of effort. Before talking about the steps of a successful strategy, it’s important to define what a marketing strategy is and how to develop it. The marketing strategy represents an action […]