Defining Performance Marketing
Defining the concept of performance marketing has become necessary with the swift evolution of market and customer requirements. However, before explaining the performance in marketing, we identify a need to measure results. We are unable to say if a campaign was successful without establishing from the start the goal we want to reach and the […]
Developing successful marketing strategies
We all strive to create long-term successful marketing strategies, that offer the best possible results, while, at the same time, take a minimum amount of effort. Before talking about the steps of a successful strategy, it’s important to define what a marketing strategy is and how to develop it. The marketing strategy represents an action […]