Tools for measuring the results of a campaign

Photo source: The best online campaigns are developed when we are persistent in achieving our goals and careful in measuring their results. In order to create high-performing, lead-generating campaigns, we need to ensure that there is a consistent and thorough measurement of results. This can be done with the help of several tools that […]

Factors that affect your marketing performance

Photo source: Considering our past articles, where we defined the meaning of marketing performance and the different ways of creating marketing strategies that perform well, it would be now useful to discuss the factors that can affect your marketing performance. Thus, the main points that we consider when we talk about high-performing campaigns and […]

Defining Performance Marketing

performance marketing

Defining the concept of performance marketing has become necessary with the swift evolution of market and customer requirements. However, before explaining the performance in marketing, we identify a need to measure results. We are unable to say if a campaign was successful without establishing from the start the goal we want to reach and the […]

Developing successful marketing strategies

marketing strategy

We all strive to create long-term successful marketing strategies, that offer the best possible results, while, at the same time, take a minimum amount of effort. Before talking about the steps of a successful strategy, it’s important to define what a marketing strategy is and how to develop it. The marketing strategy represents an action […]