Facebook best practices guide for entrepreneurs

Facebook has quickly become an effective marketing and promotion tool for a business, being essential in achieving the objectives related to the communication and online presence of brands. Considering the business environment, statistics show us that Facebook advertising revenue has seen a substantial increase at a worldwide level, estimated at $94.69 billion in 2021. Globally, […]

Guide for writing the meta tags of an online shop

Photo source: shutterstock.com If they are not drafted properly, meta tags can make the difference between a click on your website from a potential customer and a lost one that goes to your competition. What are Meta Tags? Meta tags are HTML elements inserted in the website code, that are intended to provide relevant information. […]