Updated: 31.08.2023

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Facebook has quickly become an effective marketing and promotion tool for a business, being essential in achieving the objectives related to the communication and online presence of brands. Referring to the business environment, statistics show that advertising revenue on Facebook worldwide has increased substantially, in 2022 marking over $113 billion.

Globally, Facebook users are becoming more active. 60.42% of active internet users worldwide access Facebook monthly. Facebook is the largest social media platform globally, with 2895 billion monthly active users worldwide, according to data from the end of 2022.

Companies such as Apple, Amazon, Google, Microsoft and Samsung are in the top 5 most valuable brands worldwide in 2021, having an active account on the Facebook platform. However, in terms of online campaigns, Google has the highest rate of revenue return, followed by Facebook with $69.66 billion.

Here are some general statistics that will convince you that your place as an entrepreneur is on Facebook and that you need to be present where your customers are.

1. Facebook is the 3rd most visited site worldwide. Thus, if you are just starting out, your business must be present where the users are, a Facebook page being your online “store” available 24 hours a day.
2. Facebook has an ad audience of 2.41 billion users. Basically, every campaign has a great potential to reach the desired audience. It is up to each specialist how exactly the objectives, interests and details that make the difference in the implementation of the campaign are set.
3. 32.4% of users are aged between 25-34 years. The segment is representative of companies that address the young audience active on social networks. It can be easily targeted on the Facebook platform, so messages and communication are mainly directed towards this social network.
4. Users spend an average of 35.86 minutes daily on Facebook. It is an opportunity for you to attract the attention of potential consumers and talk to them about the products or services you are promoting.
5. About 80% of users access the platform only from mobile devices. Adapting to new technologies and devices has been a real challenge for all of us, which is why more and more of us are “addicted” to the phone. Thus, online messages must be short and understandable to everyone, adapted to mobile devices.
6. 36% of active people get their information from Facebook. This is yet another reason to be present online and inform your potential consumers.
7. 1.8 billion users belong to at least one group. The opportunity is on your side, being able to choose either to be part of a group in which to position yourself as an expert, or to create your own group and populate it with people interested in the field in which you operate.
8. Facebook users access an average of 12 ads per month. The interest in ads has become more and more on the part of users, as they are much more targeted and target exactly the consumers who need the products or services provided by the brand at the time.
9. There are over 80 billion companies that have a Facebook page. From here we can realize how important it is for our business to be present online, where customers, potential customers and competitors are.
10. 48.5% of decision-makers in a company use the Facebook platform for research. Once specialists want to adapt their marketing and communication strategy and be present where potential consumers are, the most appropriate place for research is exactly where they spend their time, more precisely social media platforms.
11. 2 out of 3 users visit a business page at least once a week. Users use such activities to keep up to date with information provided by businesses or to learn more about it.
12. A business page shares an average of 1.55 posts per day. It is appropriate that the most relevant information is posted on the business page, but it is not recommended to exaggerate in this direction. Ideally, it is to identify a middle option, where to establish a schedule with scheduled posts and leave room for last-minute, urgent or important information.
13. Over 20% of the content on Facebook is video. The focus on the video part is increasing, with businesses adapting to this direction and developing video content. which is more interactive and interesting for users.
14. 500 million users use Facebook Stories in their communication. The focus is increasingly on real-time presence on these platforms, which is why users often use content that can only be watched for 24 hours.

Next, we have built a guide of good practices on the Facebook platform for each entrepreneur, so that all your communication is in line with the values of the business. Fill out the form below and enjoy the information we have prepared for you. They will reach you by email in no time.