How to measure the results and effectiveness of an online marketing campaign?

campaign data

If you don’t measure, you won’t know what to optimize. In other words, the success of a digital marketing campaign relies on measuring the results and testing different ways of advertising, until reaching the one that brings you the optimal results. The online environment offers us a variety of tools through which we can monitor […]

Defining Performance Marketing

performance marketing

Defining the concept of performance marketing has become necessary with the swift evolution of market and customer requirements. However, before explaining the performance in marketing, we identify a need to measure results. We are unable to say if a campaign was successful without establishing from the start the goal we want to reach and the […]