Generation Z, technology and social media
Photo source: Shutterstock.com We all heard the term Millennials at least once, which refers to the generation of those born between 1981 and 1996. Notably different in social interactions from the previous generational group, they have introduced important changes in culture, economy and technology, both in the US, as well as in the European countries. […]
Facebook best practices guide for entrepreneurs
Facebook has quickly become an effective marketing and promotion tool for a business, being essential in achieving the objectives related to the communication and online presence of brands. Considering the business environment, statistics show us that Facebook advertising revenue has seen a substantial increase at a worldwide level, estimated at $94.69 billion in 2021. Globally, […]