Why you lose customers (and why, most of the time, it’s not because of the price)
In most sales and performance discussions, the question “why are you losing customers?” almost automatically gets an explanation when the results aren’t what you want: the market is price-sensitive. It is a conclusion that is easy to accept and, to a certain extent, supported by reality. Consumers are comparing more than ever, access to alternatives […]
Essential Benefits of Influencer Marketing Campaigns
In an era dominated by social media, influencer marketing has become an essential strategy for brands looking to expand their business and engage with consumers on a permanent basis. This form of marketing involves collaborating with opinion leaders and content creators from social networks to promote the company’s products and services, having a significant impact […]
What is Google Consent Mode V2?
Google Consent Mode V2 Google Consent Mode V2 is an advanced website solution that offers the ability to customize how Google services, such as Google Analytics and Google Ads, interact with user data based on their cookie consent. By implementing this tool, online platforms have the ability to adapt and optimize the collection, analysis and […]
15 things about online marketing from the Klain agency in Cluj-Napoca
Photo source: freepik.com When it comes to online marketing, news comes from day to day. As a marketer, it’s your job to stay on top of them and apply them to get the results you want. The Klain team in Cluj-Napoca is made up of specialists for each service, our objective being to generate business […]
Klain – nominated for “Most Reviewed B2B Companies for 2021”
We were very happy when, one October morning, we received the news from our colleagues that we had been nominated for the “Most Reviewed B2B Companies for 2021“. Among the categories where we are above the line are some of the services we offer within the agency. The top integrates companies that offer business-to-business services […]
3 tutorials to provide access to managed accounts
When you choose to collaborate with a marketing agency to develop the marketing strategy and implicitly the campaigns, there are a number of steps that must be taken to make things work. Thus, the first is to give them access to the accounts held by your company. This includes social networks such as Facebook, Instagram, […]
LinkedIn – the business platform dedicated to companies
LinkedIn is the lever that connects businesses. It helps to create connections and is a tool used to attract workforce to companies. LinkedIn is a platform dedicated to the business environment, with a focus on generating business and facilitating professional interaction. Given the fact that LinkedIn is a business tool for companies, having an account […]
The best practices guide on Linkedin for entrepreneurs
Updated: 31.08.2023 Linkedin is the platform for business and professional interaction, its purpose is to facilitate interaction between businesses. In addition, it is the place where users find suitable jobs, create professional relationships and contribute to the acquisition of new knowledge. The platform was launched in 2003 by Reid Hoffman to facilitate business connections. As […]
Instagram – the new tool used by companies in their communication strategy
Instagram is the platform used by a large part of businesses to communicate with their target audience. Its purpose is to facilitate the transmission of relevant and representative information through visual elements (images and videos). An Instagram account for business should be taken into account, all the more so as the audience keeps targeting the […]
Instagram Best Practices Guide for Entrepreneurs
Instagram was launched in 2012, and its purpose was, from the beginning, to facilitate the sharing of visual content. Currently, consumers use Instagram as a source of inspiration and to discover interesting things, including brands that have an active presence on the platform. Statistically speaking, over 2.35 billion consumers are monthly active, and 90% […]
How do we monitor online conversions?
As a person directly responsible for marketing campaigns, there is a pretty high probability that every day you launch a new one. This involves creativity, research, actual implementation and, obviously, the preparation of reports for the client. The challenge comes when we count conversions and don’t know which communication channel to attribute them to. Yes, […]
Facebook – the tool behind business promotion on Social Media
It is no longer a mystery that the lack of an active account on social networks disadvantages you in so many ways. It is said that if you don’t have Facebook, you don’t exist. But what happens to your business if it doesn’t have a Facebook account? In the following we will present the importance […]
Facebook Best Practices Guide for Entrepreneurs
Updated: 31.08.2023 – Facebook has quickly become an effective marketing and promotion tool for a business, being essential in achieving the objectives related to the communication and online presence of brands. Referring to the business environment, statistics show that advertising revenue on Facebook worldwide has increased substantially, in 2022 marking over $113 billion. Globally, Facebook […]
Solutions for measuring the results of a campaign
The best online campaigns are seen when we are persistent in achieving our goals and careful in measuring their results. In order to have high-performance campaigns that generate leads, we need to make sure that there is constant measurement of results. This can be done with the help of several tools that offer high accuracy […]
Short-term vs long-term marketing strategy
Working with companies whose object of activity is quite diversified, we have the opportunity to interact with different people. However, one thing is identical in their behavior, namely the desire to generate business, to have high-performance results in everything they do. To reach the desired results, one element to take into account and at the […]