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When it comes to online marketing, news comes from day to day. As a marketer, it’s your job to stay on top of them and apply them to get the results you want. The Klain team in Cluj-Napoca is made up of specialists for each service, our objective being to generate business for the client.
Valentin Bolboacă, Klain’s manager, explains this aspect in detail: “As a marketing agency, our goal is to generate results for clients based on the objectives defined with them at the beginning of the collaboration. The entrepreneurs we meet know that online marketing has become an indispensable element in the success of a company and that this is one of the most important services they opt for. The budgets allocated in this direction are on an upward trend from one year to the next, and the challenges are increasing for us, but in each case we accept them with determination.”
Based on over 15 years of experience and numerous successful projects, Klain presents 15 things about online marketing, directly from behind the curtain.
- In marketing we need analysis
One of the most important stages of online marketing is analysis, as it underpins everything that follows in terms of strategy and implementation. Its purpose is to define the company’s “present” from an online point of view and its positioning in the market. In collaboration with an agency, a complex analysis of the market is made, as well as the client, competitors and target audience. Subsequently, everything that the business has achieved over time is explored from the perspective of specialists, and this becomes the overall image on the basis of which the strategies are crystallized.
- Generating results can’t happen without a strategy
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Marketing analytics also serves as a tool for setting up your strategy. The strategic steps are based entirely on the results identified in the previous step, and the achievement of the objectives is only done if the analysis is taken into account. Strategy development is a necessary process, which must be done clearly and carefully to determine success and business generation.
- Branding or how your audience knows you online
“What is people’s perception of us?” is a basic question that companies need to answer through branding-supported actions.
What are the elements by which your target audience recognizes you? Whether we are talking about the name, logo, website, representative colors, slogan – all these create the company’s brand. It is important that a unique image exists from the beginning of the company’s establishment, but it is never too late to start the branding process. This ensures that you are not just another business in your field, but that you position yourself as a true benchmark.
One advantage that Klain offers is the significant support in this direction for customers. The agency can also mediate the process of registering the brand, logo and other elements, with the help of partners.
- Website or how to have a store open around the clock
As consumers, we are smiling at the idea of being a simple click away from the solutions to our needs. Thus, any business has only to gain when it uses the internet in its favor: to be where (and at any time) the potential customer is looking for.
In this sense, the website is a way to have the business open non-stop, it being accessible to the customer at any time. Accessing a website is an experience that determines several processes necessary for the sale: information, knowledge of the company, selection of services or products, contact itself and closing the sale.
- All marketers tell stories
Essentially, marketing is the process of generating business through the intelligent use of an important human phenomenon: communication. A business can offer the best solutions, but if its story is not told nicely, adapted to its personality and directed to those who matter, it will not be successful in the market. Convincing messages, applied within well-thought-out promotion strategies, make the difference between competitors. Thus, content marketing and copy are the most common and effective actions encountered in this field.
- In marketing you need maps
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To get where you want, you need to have a “map” of the process you are going to undertake. The communication plan, as well as the editorial, content and PPC campaign plan are just a few examples of maps that must be followed step by step, so that the destination, i.e. the real business results, are achieved. The plan must be made both in the short term, for example for 1-2 months, and in the medium and long term, for the best possible application of the entire marketing strategy.
- Be active on social media
Many times, entrepreneurs are not convinced that their presence on Social Media would be relevant. However, the recommendation from specialists is to be active, as a business, where your audience is, that is, in those platforms where people spend a lot of time. It is therefore important to take into account the audience: if you address young people, the targeting is towards TikTok, and if we are talking about a more mature segment, we address it through Facebook. The actions must be carried out according to the audience and the support that marketers can give in this area of specialization.
- Tailor your visual content
In a constantly changing world, the content created must be adapted to the current time, but also to the chosen communication platform. Currently, the most appreciated posts by potential consumers are video (short videos, reels), followed by images and then text. However, there are cases in which the situation is different, depending on the specifics of the business or the community, but the visual aspect prevails.
- The customer is a “phone” away
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Most consumers are a phone away, but we are not referring here to calls or messages, but to the fact that people access the internet mainly through a mobile device. What does this mean for marketing? The fact that any type of content you prepare, it must be mobile friendly. One of the most important aspects is the website itself, which is often designed for the desktop version, the mobile version being neglected. This is a big disadvantage, as it is necessary to prioritize adaptation to mobile.
- Marketing consulting is a useful service
Valentin Bolboaca also gives us an explanation of this aspect: “We often meet with requests strictly for the marketing consulting service. There are companies that come to us and have internal marketing departments, but they need new, fresh perspectives from specialists. Brands often choose to collaborate punctually with freelancers or agencies for different services, in order to outsource the process. We have clients that we guide in this process, and the implementation part is carried out by them, even if they are not specialists, but they do a good job because they respect the processes behind the scenes and the indications coming from us.”
- PPC generates immediate results
PPC (Pay-per-click) campaigns, whether from Google Ads, Facebook Ads or other platforms, are paid campaigns that have clearly defined goals and objectives. From the concept stage, marketers know where they want to go by implementing them, who they are addressing and what the budget is invested. There are those campaigns where the results are seen immediately, and this type of service is very popular.
- Presence on other sites is valuable
In the complex world of the internet, it is important that the presence of the business is also felt outside of your website. Mentions and referrals that come from other sites and platforms increase the popularity of your brand. This is where SEO (Search Engine Optimization) comes in, which helps increase the relevance of the site in search engines and gives it greater credibility, positioning it in the top positions in organic search results.
- Data analysis and measurement of results should not be neglected
At the end of a set time frame or a strategic stage, clients receive reports from the agency of the actions taken. If the implementation is not analyzed and transformed into data and statistics, future decisions will suffer. The strategy is not just a prospective process, but is based on the retrospective and analytical look that specialists practice. The goal of interpretation is optimization, and this is the only way to achieve your goals.
- Influencer marketing
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As a relatively recent phenomenon, knowledge about influencer marketing is sometimes limited. Questions often arise about what an influencer is and what it can help us with in marketing.
Influencers are content creators, public figures who are popular in a certain field. Through their online activity, a large community of people has formed around them, those who are interested or feel inspired by their activity. For marketing and advertising agencies, they can be a valuable resource. They can mediate the purchasing process by bringing products and services to potential consumers, with the help of presentations made in their style and for the specific audience.
“At the national level, there is a growing interest from companies in implementing influencer marketing campaigns. In this direction, companies allocate not insignificant budgets for such actions, which are significantly increasing compared to previous years. The most important aspect in the whole process is not simply contacting an influencer with a large community, but choosing the most suitable one for the campaign, one that is authentic and puts its personal mark on the content made, that is responsible online and has a beautiful community of followers.”, explains Larisa Mureșan, Account Manager at Klain Agency.
- Email marketing
Even if it seems like the most outdated form of communication, and entrepreneurs’ reluctance is still present when it comes to email marketing, the reality is different. Email marketing is one of the most cost-effective strategies. As a business, you can deliver relevant information through a newsletter and close sales through commercial emails sent to the contact base that has voluntarily chosen to receive messages from you. No matter how old school it seems, email marketing gives results.
Online marketing is the field we specialize in as an agency. For 15 years, we have undertaken successful projects in which the work process is structured, clearly staged, constantly optimized, thus generating real results. If you want to take the step online, contact us and find out more about the services we offer.
