The Iuliu Hațieganu University of Medicine and Pharmacy in Cluj-Napoca is the oldest medical education institution in Transylvania. Students can choose from the Faculty of Medicine, the Faculty of Pharmacy, and the Faculty of Dental Medicine, with courses available in Romanian, English, and French.

In the first phase of our collaboration with UMF, we focused on running social media and Google Ads campaigns. Later, the project shifted towards redeveloping the university’s website, which posed a significant technical challenge, as it involved developing and integrating six separate entities into a single web application.

Among these six entities were four distinct websites merged into a unified platform: the Faculty of Medicine website, the Faculty of Dental Medicine website, the Faculty of Pharmacy website, and the UMF Students portal.

As a result, we restructured the entire digital ecosystem, ensuring that all information was presented in a clear, concise, and well-organized manner—both in terms of data architecture and dynamic content presentation.