Mărțișoare Cadou
Challenge
Mărțișoare Cadou is one of the largest spring gifts (mărțișor) distributors in Romania. With over 20 years of experience in the market, the company provides wholesale products while also catering to customers looking for custom or unique designs.
One of the main key benefits is fast delivery, orders reaching their destination in less than five business days. This is possible due to large product stocks, ready for immediate shipment. Additionally, resellers benefit from special pricing on bulk orders. Orders exceeding a minimum value may also receive a complimentary display stand, and for purchases over 500 RON, shipping is free.
Our collaboration with Mărțișoare Cadou has spanned over two years, during which we began with market research, followed by defining strategic directions. One of the first steps was a complete website revamp, including a new design and workflow optimization.
To create the necessary photo and video content for online communication, we organized a dedicated photoshoot, highlighting the most beautiful and unique products. Following this, our focus shifted to social media campaigns on Facebook and Instagram.
The primary marketing and sales channel was Google Ads, which generated the highest number of results and served as the core driver of product sales. On Facebook Ads, we implemented brand awareness campaigns, service promotions, and targeted advertising for specific events and offers.



Solutions
The development of the current martisoarecadou.ro website began in September 2021, when Klain developed the site structure and architecture, ensuring a smooth and intuitive user experience. Once approved, the design phase followed, integrating key communication messages that follow the brand identity.
For social media, both a photo and video shoots were conducted, resulting in a variety of high-quality visual materials.
The PPC campaigns ran annually from December to March, covering the peak period for online demand and customer purchasing behavior. Regarding Facebook Ads, the created materials can be viewed in the images below.

Social media communication

Photoshoot
Analytics Results

Google Ads Results

Website Results
