Last Chance
Challenge
A company with experience in the segment of security and safety systems, Last Chance delivers opportunities for growth through intelligent solutions.
Basing its processes on an integrated approach to the functioning of an organization, Last Chance follows all the stages of project development: analysis, design, implementation and maintenance.
In the pre-analysis phase of our collaboration, several needs were identified as follows: developing a website that meets the current needs of the company, improving the brand with a tagline that shines a positive light on the brand name, developing efficient communication messages and attracting consumers through content marketing campaigns.
The marketing analysis offered the answers to this needs, and its implementation solved the most pressing issues identified.
Solutions
The initial challenge of increasing the positivity of the brand name(“Last Chance”) was solved by reimagining the word “chance” as “opportunity”. Considering that no change of the current name was desired, our rebranding efforts were underlined with the tagline: “Delivering opportunities”. Therefore, the company does not restrict itself to offering solutions to existing problems, but in fact it provides new development opportunities.
The website was created following the best current practices of general design and functionality, being adapted to the needs of the industry and its consumers. Moreover, in order to offer more support to our clients and improve the SEO, we proposed to implement a blog.
Later, we designed stationery in order to support the offline marketing, such as business cards and presentation brochures.
Finally, we offered recommendations regarding the PPC campaigns, thus opening the possibility of their implementation at a later date.
