Geomaster
Challenge
With over 20 years of experience in the field, Geomaster carries out drilling works for various applications, being the national leader in down-the-hole drilling technology. The company has completed over 4,000 projects across Romania, serving both the residential and industrial sectors.
As the company continued to evolve over the years, Geomaster recognized the need to integrate into the online environment. For this process, the main challenge was identifying the most relevant and effective platforms, communication channels, tactics, and actions.
The company aimed to significantly increase its online brand awareness and attract leads through digital channels. From the very beginning, it was clear that adopting a multichannel marketing approach was essential, starting with a thorough audit.
Solutions
To meet the company’s objectives and thoroughly address its needs, we began our collaboration with a comprehensive audit. This included an analysis of both online and offline markets, competitors, the client, and a SWOT evaluation.
Based on this audit, we developed a strategy that encompassed multiple communication channels, covering both the online and offline mediums.
Following the strategy, we moved into the implementation phase. This included, among other aspects: website development, communication across multiple social media platforms, video content creation, PPC campaigns, blog posts, and support for offline activities.
Social Media Communication
Website
Results - Google Ads | January – May 2025 vs. August – December 2024
Results - Facebook | March – May 2025 vs. March – May 2024
Results - Instagram | March – May 2025 vs. March – May 2024
