To ensure not just an online presence but also measurable results, Klain began its collaboration with Elite Beton by conducting a comprehensive marketing audit. This analysis provided a detailed overview of the national and regional concrete production market, including insights into competitors, the client, and the target audience.

Based on these findings, we developed an online marketing strategy covering multiple platforms, including the company website, social media, and Google Ads campaigns. Additionally, a complete rebranding was carried out, starting with a new logo and extending to a comprehensive brand manual.

The website became the foundation of the company’s digital presence. We followed all the necessary steps for developing a functional and engaging site, ensuring that potential Elite Beton clients have access to essential informational content while also integrating a lead-generation mechanism. To enhance the best user experience, we implemented an interactive price calculator, allowing customers to estimate their project costs easily.

Simultaneously, we set up social media platforms, created editorial calendars, and developed visual materials to maintain consistent communication and increase traffic to both social media pages and the website. We also ensured the setup and implementation of Google Ads Search campaigns, with the objective of expanding the online reach of the business and attracting high-quality leads from digital channels.