CazareBrasov.ro

2023
Services: Case Studies

Challenge

CazareBrasov.ro provides a comprehensive guide to the most important accommodation options in Brașov – Romania and its surroundings. Based on the principle of connecting guest preferences with property owner needs, it offers accurate and detailed information about each accommodation for guests. At the same time, it provides property owners with a direct channel to reach their potential clients. If you own an accommodation business in Brașov County, you can register on the platform to gain significant visibility.

Klain supported CazareBrasov.ro in conducting a detailed study on the challenges and opportunities facing tourism in the region. Carried out between August and September 2023, this study gathered valuable insights from 128 respondents, representing various categories of accommodation providers.

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Solutions

Klain played a crucial role in conducting and promoting the “Supporting Tourism in Brașov” study. Through a strategic marketing approach, the team identified and directly contacted accommodation property owners in Brașov via phone calls, establishing an effective communication channel. By sending personalized emails, Klain facilitated the completion of surveys, ensuring that every valuable perspective was thoroughly scrutinized. The team then conducted a meticulous analysis of all responses, highlighting key statistics that provided deep insights into Brașov’s tourism industry.

To share the study’s findings, Klain developed an informative blog article, reflecting not only the collected data but also interpretations and actionable insights. Additionally, the team created advertorials that were published in the local media, expanding the reach of the study to a wider audience and further strengthening the website’s position as a trusted source of tourism information.

To enhance the online relevance of the study, Klain implemented effective social media strategies. By creating editorial calendars and structured social media plans, we ensured a cohesive and engaging distribution of relevant insights. Additionally, visually compelling materials were designed to spark interest and encourage audience engagement.

Through active involvement in every stage of the process, Klain significantly contributed to strengthening the CazareBrasov.ro brand and successfully promoted the “Supporting Tourism in Brașov” study.

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Website

Social Media Communication

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Blog Post

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Press Release

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