Developers of the integrated ASiS system, Alfa Software have been active on the ERP market for more than 20 years. During all this time, they have developed practical and customized solutions, whose first objective is to increase the efficiency of businesses through automation.
During the pre-analysis phase that follows the construction of the marketing brief, several needs were identified: establishing a coherent and comprehensive online communication and PR strategies, which are necessary to develop product and brand awareness and, consequently, increase sales.
Carried out through BAS, an european business consultancy financing program, the project was structured in five stages: communication & PR analysis, online analysis, PR strategy, online strategy and implementation.
The PR and online analyses revealed a lack of consistent communication in these areas, which negatively impacted the company’s image and its product promotion. These studies constituted the bases of our future strategy.
Taking into account the company’s mission and values, online marketing and PR strategies were developed by establishing the key communication messages and building future directions based on them.
The online marketing strategy began with the development of a communication action plan, which would cover the following areas: SEO, Social Media, Blog, PPC campaigns and Newsletter. We pursued an integrated approach, ensuring the consistency of the communication messages and highlighting the main advantages of the product.
In the development of the PR strategy we aimed at building a strong corporate image at the media level, by publishing a series of articles in the printed press, participating at numerous events and running a video campaign.
The next step consisted in the creation of graphics and visual materials based on the actual planning and their implementation by the Alfa Software team, according to the directions which we provided.