Challenge
An experienced security and safety systems integrator, Last Chance creates opportunities for business growth through intelligent solutions.
Based on an integrated approach to running an organization, Last Chance follows all stages of project development: analysis, design, implementation and maintenance.
In the pre-analysis phase of our collaboration, several needs were identified: the development of a website that responds to the company’s current needs, improving the brand by building a tagline that puts the brand name in a positive light, developing relevant communication messages and informing consumers through content marketing campaigns.
The marketing analysis carried out provided the directions of the responses to the needs mentioned, and then moved into the implementation phase.
Solutions
The initial challenge of giving a positive nuance to the brand name “Last Chance” was overcome by reinterpreting the word chance-chance as opportunity-opportunity. As a change of the name itself was not intended, it was emphasized by introducing the tagline “Delivering opportunities” in the logo. In this way, the company not only offers solutions to existing problems, but also introduces new development opportunities.
The website was developed following all general design and functionality guidelines, while at the same time being tailored to the needs of the industry and its consumers. Furthermore, in order to support customers and improve the SEO side of the site, a monthly production of relevant blog content was chosen.
Then, stationery was produced to support offline marketing, such as business cards and presentation brochures.
Finally, recommendations for PPC campaigns that can be carried out were launched, opening the possibility for their implementation at a later date.
Realized materials
Branding
Website
Results
