Challenge
Esthetic Dental Center brings together a team of doctors with more than 10 years of experience, specialized in all branches of dentistry: from implantology, periodontics and orthodontics, to dental aesthetics, complex rehabilitations, endodontics, pedodontics and digital dentistry.
The clinic is located in the center of Cluj and is characterized by a rare balance between professionalism, empathy and youthful spirit. with a stable, modern and deeply dedicated team.
In early 2025, Esthetic Dental Center set out to build a solid online presence.
The challenge was clear: although the medical team had an excellent offline reputation, the brand didn’t exist digitally: no website, active social media pages or communication strategy.
Solutions
In order to achieve our objectives and meet the company’s needs, we started our collaboration by conducting a comprehensive audit. It covered the analysis of online and offline markets, competitors, customer and SWOT.
On the basis of this audit, a strategy has been built that encompasses several communication channels, both online and offline.
Following the strategy, we entered the implementation phase. This included website development, communicating on multiple social media platforms, creating video content, running PPC campaigns, writing blog articles and providing support for offline actions.
Realized materials
Social Media Communication
Website
Results
Conclusions
The Esthetic Dental Center collaboration shows how a medical clinic can build a cohesive digital presence when online strategy, communication and channels are integrated in a common direction. By clarifying messaging, optimizing the online presence and developing digital communication, the project supported the clinic's visibility and relationship with patients.
The result has been a marketing infrastructure better aligned with the clinic’s goals, able to support both the attraction of new patients and reinforce confidence in the services offered. For Esthetic Dental Center, digital has become a channel for communication, information and long-term development.