Nowadays, information surrounds us everywhere, whether we are online or on the street. In about 90% of cases, the information transmitted to the brain contains visual elements, with images being processed 60,000 times faster than text.

Due to the rapid development of social networks, consumers are exposed to an increasing number of Facebook or Instagram posts, videos, texts or messages. Given the need to read or view images in seconds, graphic design is playing an increasingly important role not only in building brand awareness and recognition, but also in grabbing the user’s attention.

When it comes to social media communication, graphic design is the decisive part in setting up an overall strategy. Images always attract attention and together with a good text, the message conveyed is much easier to understand.

Below we will discuss some points that reflect the importance of graphic design for social media:

1. Communication through graphic materials has a higher performance than through simple texts

The first impression counts, and visual posts grab readers’ attention in an instant, and only then go through the text content.

For example, photos on Facebook generate more “likes” and “shares” than plain texts, videos, or links. New and different information is easier to remember when presented visually rather than in text format.

If you want to interact with users in an inventive and engaging way, then graphic design is the way to go. Not only do posts bring in more traffic, but they also have an impact on users, making them want to follow you to stay up to date with other interesting information.

2. It makes your brand known

The more unitary the design used in social media communication, the easier it will be for consumers to recognize your brand.

For a solid branding strategy, you need to consider a color scheme, words, and fonts used regularly. Also, your logo should match the overall plan of the design created.

If the graphics on your social media page are designed randomly without a strategy in mind, followers can be confused and miss your new posts.

3. Drive traffic to your website

Pleasing graphic designs not only attract viewers to social media pages but also promote the website, leading them to it. When you present relevant information with an attractive design on social media, you will make users want to visit your website.

Once on the site, they can discover not only the product or service in the social media post, but also the rest of your offer. In the end, such a user can become a customer if the product or service suits his needs.

There are many online and offline design tools. However, when we talk about graphic design in social media marketing, we are referring to professional designs. By working with professionals, you can have more creative and innovative graphic content, such graphic elements being more distinct for your brand.

In the end, we leave you some tips to take into account when creating graphic materials for communication on social networks:

• Use high-quality images or photos;
• Use various visuals;
• Add your logo or other business information on the graphic materials;
• Use your brand’s fonts and colors for all graphic materials;
• Use the sizes recommended by the different social networks.

Do you want to develop your communication on social media and beyond?

Visit us on klain.ro to find out how we can contribute to the development of your business.