Given the current circumstances and the period we are facing, as digital marketing specialists we believe that it is the right time to turn your attention to all the problems you have online.
Before starting to make the changes you have proposed, it is relevant to opt for an audit in the first phase. Thus, you can pinpoint what problems the company is facing and how they can be improved.
However, if we are to talk in general, here are the most common problems of an online company:
- Loading speed of a website on mobile
Many companies face problems at the site level, specifically with its loading speed on mobile devices. Since most hits come from mobile, this should be the first device to consider when it comes to site optimization. Thus, in 2019 online purchases increased by 22% compared to the previous year, and traffic from online stores is due to approximately 72% of mobile devices (according to GPeC data).
To identify the average loading time of your website on mobile and how you can improve this, we recommend that you read more in the article dedicated to the loading speed of a website on mobile.
- Product description
The fact that both work and leisure have mostly been moved home, and trips to the store tend to be replaced by online shopping are motivating factors to fine-tune your product description on the site.
The most well-known sales method is the CAB technique, which highlights every feature, advantage and benefit of the product or service being sold. It is essential to know that we do not always have to take into account this order of presentation of the products, but that it differs depending on the type of customer we are addressing. To better understand each method, we recommend you read the article dedicated to the CAB technique.
- Meta Declaration
Most of the time, metas make the difference between a winning customer and a losing one. These elements aim to provide information and instructions to potential customers, through short descriptions of the pages, for their good indexing. Since they are found in the head> section <of the site, they are among the first information read by search engines.
In order to declare them in a correct way, which generates customers, we have prepared a guide for writing metas in the case of an online store.
- SEO Optimization
In order to represent a choice for the audience you are addressing, respectively to generate a larger number of customers, it is important to have a good positioning from an SEO point of view. Specifically, you need to be in the first results of search engines for them to know about your existence.
Once you reach the top positions, you enjoy a series of benefits such as: 0 cost per click, getting quality traffic and easy promotion of your products and services.
- PPC Campaigns
More than ever, you need to focus on the actions you take online. Specifically, what kind of campaigns do you do to attract more customers. And if the answer is PPC campaigns, it is ideal that you carry them out correctly, from all points of view. Without a clearly defined goal and objective, their results may not be as desired.
Thus, here are some important steps to take into account when creating a Google Ads campaign.
