Lights, camera, social media!
Digitalization is becoming the norm and the way we consume content on social media platforms is constantly fluctuating. With the advent of these new changes, it is vital to keep up and adapt to the times and trends, and that includes video content.
Source: GIPHY
Constantly present in everyday life, the video sphere has metamorphosed over time to capture the attention of the target audience in many forms – from advertisements on television, then on social media platforms such as Facebook and currently becoming the very nucleus towards which everyone gravitates, perfectly represented by the rise of the TikTok platform. Video content is now considered to be an essential part of many marketing tactics that are geared either to a younger audience, to specific communities, and everything in between.
Easily and efficiently covering an entire area of potential consumers, this type of content focuses on capturing the attention of the desired audience in the most efficient and fast way possible. According to some studies, 95% of the B2B segment considers video content to be the most impactful when it comes to a purchase, as well as the promotion of a service or product. By shaping content according to set ideas and goals, the opportunity to explore and leave a memorable impression increases significantly when we use video content to its full potential.
Capturing the audience’s attention for a long period of time, this type of content can increase the conversion rate by up to 80%. By combining and using hearing, sight and movement simultaneously, video content is much easier to process and has a much higher chance of attracting the attention of viewers, thus proving its usefulness in marketing from the first glance.
Through it, the degree of awareness increases exponentially and the messages we want to convey further gain more relevance and become much more memorable. Videos give us the unique chance to pack the information and guide us towards the desired mission, using a different narrative that will resonate with the target audience in a much different way than a simple text. Accompanied by a captivating narrative thread and a powerful message, a video is much more likely to stay in the minds of consumers, who will then associate what they have viewed with the brand. Thus, video content keeps us relevant and allows us to establish our identity easily. Adding a representative logo, a specific intro or outro or even creating a special jingle will build brand loyalty step by step and help it become recognizable. Also, a suitable title and description are recommended and indicated, to help customers navigate with as few obstacles as possible to the desired content.
The human brain takes about 13 milliseconds to identify an image, so take that into account when deciding whether to opt for video content. The information we want to convey finds the ideal medium for any situation through videos, and every day brands everywhere focus their promotion in this way.
Videos are a great way to showcase an upcoming product or the story behind the creation process. Following a study, 73% of consumers said that they are more inclined to purchase a product if it is accompanied by a video in which it is described and presented.
The positive impact that this type of content creates also brings even more traffic to a specific page, for example, or to any other essential information that we want to present. In this way, we can easily communicate with the target audience and even offer a new perspective behind the scenes, which shows the reality behind marketing.
Offering visible results and becoming more and more frequently used, video content becomes a unique way to interact and present ourselves to the desired people, leaving behind a visible impact that manifests itself through a positive engagement and reach that increases significantly.
