How Do We Track Online Conversions?

conversion tracking

As the person directly responsible for your marketing campaigns, there is a high chance that you will set up a new one every day. This process involves creativity, research, the actual implementation, and, of course, reporting. The main challenge comes when and if the conversions can’t be tracked to a specific communication channel. Yes, we […]

How to measure the results and effectiveness of an online marketing campaign?

campaign results measurement

Updated on 20.03.2023 If you don’t measure, you won’t know what to optimize. In other words, the success of a digital marketing campaign relies on measuring the results and testing different ways of advertising, until reaching the one that brings you the optimal results. The online environment offers us a variety of tools through which […]