How Do We Track Online Conversions?

conversion tracking

As the person directly responsible for your marketing campaigns, there is a high chance that you will set up a new one every day. This process involves creativity, research, the actual implementation, and, of course, reporting. The main challenge comes when and if the conversions can’t be tracked to a specific communication channel. Yes, we […]

How to measure the results and effectiveness of an online marketing campaign?

campaign data

If you don’t measure, you won’t know what to optimize. In other words, the success of a digital marketing campaign relies on measuring the results and testing different ways of advertising, until reaching the one that brings you the optimal results. The online environment offers us a variety of tools through which we can monitor […]