The best online campaigns are seen when we are persistent in achieving our goals and careful in measuring their results. In order to have high-performance campaigns that generate leads, we need to make sure that there is constant measurement of results. This can be done with the help of several tools that offer high accuracy on the path and the data obtained in a certain period.

Here are some of the solutions for measuring the results of an online campaign:

1. Google Analytics

It is one of the most well-known tools in the online environment, offering a global vision of the site where the tracking code was implemented.

With it, you can closely measure actions such as:

• Real-time visitors: the tool allows you to see in real time what visitors are looking for on your site, which are the most accessed pages, how they got to the site, the sources, the devices with which they accessed each page and the time they spend on that page.
• User profile: an important benefit that Google Analytics offers you is the fact that you can create a real customer profile, based on the data generated by it. Thus, you can clearly identify what the customer’s avatar is based on age segment, gender, language, the location from where they accessed the site, the device used and, perhaps more importantly, their interests.
• Consumer behavior: here you can find out which are the most visited pages on the site, what is the average time spent on each page, the bounce rate, as well as the number of unique visitors and those who returned to the site.
• Source of traffic: whether we are talking about paid campaigns or organic marketing, it is necessary to identify the main source of traffic, in order to create strategies around it. Within Google Ads campaigns, Analytics even tells you the words that brought conversions and the percentage of goals reached.
• Conversion tracking: Once you’ve set a goal in Analytics, it can be tracked closely and its performance can be accurately measured. and measured. Moreover, in the case of an e-commerce, we can find out more details and information about the orders placed by users and other goals set.

In addition to these, Analytics also offers other features that help track the results of an online campaign.

2. URL Builder

It is a tool even suggested by Google to facilitate the tracking of campaigns and implicitly of conversions coming from online. With the dimensions provided, you can see the source of each conversion and the environment in which each campaign was created. This code is filled in manually.

This tool allows you to easily add campaign parameters to URLs so you can track custom campaigns in Analytics.

Example: let’s say we have a campaign where we offer a 25% discount for those who purchase our online marketing service. Thus, we will fill in the fields as follows:

3. Sales funnel – generated leads

Perhaps among the most important methods of measuring the results of a campaign is the sales funnel itself, which is the main engine for lead generation. Thus, it is necessary to comply with the following steps in order to define a relevant and efficient funnel for the company:

• Brand awareness: the first step is to create awareness around the brand and make it known among potential customers.
• Familiarity with it: when the potential customer starts to be familiar with the product or service being marketed and learns more about it.
• Arousing curiosity: it is the moment when the customer has given the first signs that he is interested in the brand and decides that it meets his needs and requirements.
• Conversion: represents the completion of the action of buying the goods sold, preferred by customers.
• Customer experience: both during the conversion period and after it, we must give special importance to the experience that customers have with the company, but also to the interaction we have with them.
• Customer loyalty: once a consumer has become a customer, the process does not stop, because we want them to remain loyal in the long run

Once the results of a campaign are measured, they must be optimized in a timely manner, in order to achieve their high performance and to achieve the proposed objectives.

4. Platforms that help measure email marketing campaigns

In addition to the fact that such a platform accurately measures everything that happens with the emails sent, they also aim to facilitate the entire process through automation. One of the most well-known businesses that facilitate email marketing services is MailChimp.

With its help, you can have an overview of each campaign, thus measuring: the open rate of emails, the rate of access to links in each email, the unsubscribe rate, but also many other parameters. In addition, the platform provides you with templates for campaigns, which facilitate and facilitate the work of the man behind the scenes.

5. Automation systems

In a digital age, in which all companies are present online, more and more automation systems are emerging, which do nothing but facilitate people’s work. They contribute to a better functioning of each type of campaign, as they perform a good part of the repetitive tasks of employees.

As we mentioned before, it is ideal to automate an email marketing campaign so that all messages are sent automatically, and we only have to interpret the results. Another process that can be automated is the sales one, more precisely the sales funnel, so that we get the best results through it. PPC campaigns are not to be neglected in this case either, since, to a certain extent, they can also be automated.

These automation systems not only facilitate the work of employees, but also contribute to a much more analytical view of the results, providing accurate and specific measurement solutions.

6. Landing page

Punctually, in order to measure each result of a campaign, we can opt for the creation of a landing page. Thus, all the results will be obtained with its help. Its main advantage is that all banners and messages will lead to the same place, without causing page confusion.

The accuracy with which we measure the results of the campaigns will lead to higher performance, as they can be optimized in real time. The main purpose of a landing page is to convert, to get the user to take an action, which is usually filling out a form or generating a conversion.