It is no longer a mystery that the lack of an active account on social networks disadvantages you in so many ways. It is said that if you don’t have Facebook, you don’t exist. But what happens to your business if it doesn’t have a Facebook account?
In the following we will present the importance of having a business account on Facebook for your business, we will discuss its relevance, online statistics and at the end we have prepared an ideal guide to position yourself as an upright manager in the online environment, differentiating yourself from your company and being relevant to the community.
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Economic dimension
Worldwide, the number of people who join the Facebook platform exceeded 2,700 million monthly users in 2020, a number that is constantly increasing. Referring to the devices used by users, mainly among their preferences are mobile, 79.9% access the platform only from the phone while 18.5% choose to connect from both the computer and the phone.
The most followed business pages on Facebook, in June 2020*, are:
- Facebook: 214.62 million followers,
- Samsung: 159.82 million followers;
- Cristiano Ronaldo: 122.28 million followers;
- Real Madrid CF: 111.33 million followers;
- Coca-Cola: 106.96 million followers;
- FC Barcelona: 103.35 million followers;
- Shakira: 100.03 million followers;
- Tasty: 97.91 million followers;
- Vin Diesel: 96.71 million followers;
- Leo Messi: 90.16 million followers.
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Paid partnership with or about the power of influence of brands through sponsored campaigns
Statistically speaking, most people end up purchasing products or services online, based on the ads that appear on Facebook. Specifically, 80% of consumers purchase at least once based on ads, while only 20% of users have not made any purchases based on feed recommendations.
How much does it cost to run a PPC campaign? It depends.
Facebook gives us the opportunity to opt for dozens of formats when it comes to paid ads, leaving it up to the attitude and creativity of each one to choose exactly what suits the promoted niche. Here we can choose from video ads, to static images, carousel, to posts that offer an instant experience to consumers. At the same time, the cost of a PPC campaign also differs from the strategy approached at the time of setting up the campaign, because a campaign that aims to pay per cost, per action, per view, per conversation or lead and much more is different.
Strictly related to the power of influence of consumers, the biggest impact on their decision is made by friends, relatives, acquaintances, colleagues and many others. In short, we are talking about personal sources. On the second place in the top of information sources are the marketing ads themselves, with their different forms: banners, Facebook Ads, Influencer Marketing and many other varieties of them*.
The areas where Facebook has the greatest impact on the purchase decision are clothes and footwear (fashion) at 36%, home products and accessories (interior design) at 33%, and electronics and home appliances at 31%*.
Why is this the case? Because each campaign is based on a sales strategy, which is why they adapt according to the specifics of each platform. Thus, predominantly on Facebook worldwide* we have predominantly male people 47%, and the average age is +25 years.
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Business brand versus personal brand
The professional brand reflects exactly the image that the company has online, the way it is viewed, how it positions itself in relation to competitors, customers and many other aspects. Thus, it is important for each owner to have a personal brand, to come forward to represent the company and to make it authentic, different from the business itself.
Creating a company business page gives you the opportunity to communicate with consumers, to keep up to date with all the news within the company, to inform them about the products and services offered and obviously, to convince them to stay, to build loyalty. Referring to online statistics, over 52% of marketers believe that social networks positively influence a company’s profit and about 80% of companies share original content on the social networks in which they operate.
