Brand Promotion on Social Media: The Differences Between Influencers, Micro-Influencers and UGC Creators
Social media has completely redefined the way your brand outlines its image in front of the public. In a space where people are exposed to hundreds of advertising messages every day, the difference is made by the human tone, authenticity and ability to convey a clear message in seconds. Short content, as you see it […]
Latest Google Ads updates in April 2025
The month of April brings a series of important updates to the Google Ads platform, with a direct impact on the way campaigns are managed. From new policies, to optimizations in Performance Max and changes in Google Tag Manager, here are the most relevant news. Unfair Advantage Policy – Multiple ads on the same page […]
Google Forwarding Number: An essential tool for measuring call performance in Google Ads campaigns
In recent years, technology has transformed the world considerably, both personally and professionally. In this regard, companies are adopting solutions such as cloud phone systems, Google call tracking, and forwarding to improve the transparency and efficiency of their operations. Currently, 6.4 billion people own smartphones and 80% of the global population has access to the […]
The importance of reviews in marketing strategy
Customer reviews have become a cornerstone in building and maintaining the reputation of any business. In an era where consumers are assaulted with countless advertisements and advertising messages, reviews synchronize the real voice of customer experiences with brand promises. This article explores the breadth of impact reviews can have on a marketing strategy. We look […]
Event – “The importance of the online environment for the development of companies in Romania”
In a period dominated by technological progress and rapid changes in consumer behavior, companies must stay on top of digital innovations to maintain their relevance in the market. In this context, the marketing agency Klain, in collaboration with the Center for Research in Communication and Social Innovation (CoRe) of the Faculty of Political, Administrative and […]
Famous Valentine’s Day campaigns
Every year, Valentine’s Day brings with it an atmosphere full of romance and joy. Companies around the world channel their creativity to provide couples and lovers with memorable experiences through creative and innovative methods of promoting their products or services. We will travel back in time to discover the most outstanding Valentine’s Day campaigns, which […]
Digital Marketing Trends in 2024
Trends in online marketing continue to evolve at a rapid pace, and the year 2024 brings new challenges and opportunities in the digital landscape. After a year marked by technological advancement and significant changes in consumer behavior, it is essential to move towards innovative strategies to remain relevant in the competitive market of this segment. […]
SEO Guide for Beginners
Search engine optimization, commonly known as SEO (Search Engine Optimization), has become an essential part of any successful online business. With the increasing number of websites competing for visibility on the internet, understanding and implementing effective SEO strategies has become crucial for businesses. Thus, whether you’re an entrepreneur looking to increase your own website traffic […]
16 stories by Klain – Mihai
At the heart of the Klain agency is a dedicated and talented team, and among these digital artists, Mihai, our trusted photographer, shares with us today his story with Klain. He is the one who captures moments and emotions to bring our vision to life in each campaign. We talked to Mihai to discover the […]
16 stories by Klain – Adelina
At the Klain agency, every day brings with it a new challenge and an opportunity to learn, and today we are happy to introduce Adelina, our new colleague. With just 3 weeks in the agency, Adelina brought fresh energy and a unique perspective to our ever-changing industry. Let’s get to know it better. Let’s start […]
Storytelling in your marketing strategy
When it comes to a business’s marketing strategy, there is a secret weapon that many entrepreneurs and business managers underestimate or overlook: storytelling. According to The Brand Shop, 75% of consumers believe it’s important for brands to tell stories in their marketing, while 71% of customers buy from companies whose values align with those they […]
16 stories by Klain – Reka
In the world of digital marketing, the Klain team hosts talented and passionate people who contribute to the success of our agency. In this article, we will turn our attention to our colleague, Reka, who holds the position of Marketing Manager at Klain. With an impressive experience and a clear vision of the evolution of […]
16 stories by Klain – Alex Iuoraş
Alex Iuoraş is the videographer with whom the Klain agency collaborates. Although we don’t meet him every day at the office, when we see him we know that an interesting project full of creative ideas will follow. Let’s get to know Alex better! Let’s start with the basics. What position do you have within the […]
Promoting on YouTube: tips and tricks
Usually, the first social networks that entrepreneurs turn to in promoting their business are Facebook and Instagram, and many do not consider other platforms in their promotion strategy. Even if for some of them they will not be relevant considering the field in which they operate, for other entrepreneurs alternative platforms could be valuable. For […]
16 stories by Klain – Larisa
Account Manager, PPC Specialist and PhD in Communication Sciences. Who should it be? Larisa shares some of her secrets that help her excel in marketing, as well as certain aspects of her life at the Klain agency. Ready? Let’s start with the basics. What position do you have within the Klain team and how long […]