Most of us are very busy and caught up in the daily routine, assuming only work, work and more work, so we have very little time left for other activities. Reading has become a real luxury, which too few can afford. But this is also due to the concerns we prioritize, always telling ourselves “I’m reading tomorrow.”

Our challenge comes to you! Regardless of the field in which you operate, you need to be motivated in what you do, work with passion and at the same time develop, and this can be achieved with #1cartepelună.

Surely you have heard many titles in literature that sound promising and that, if you read them, you can become the wisest man, the richest, the happiest and so on. Our proposal goes in a completely different direction, towards a book that, although it originated in China, in the fifteenth century, managed to be an important tool for each of us, offering us new opportunities.

The business card, which appeared in Europe during the reign of Louis XIV, the “Sun King”, and has been preserved to this day, in more modern forms, is the mirror of everyone in their professional life (and not only). The first business cards contained a map to direct potential customers to the company/store and were printed in cut wood and by the letterpress printing method.

People’s expectations have increased over time, which is why the way we present ourselves in front of someone has also become an important aspect to consider. The first impression matters, and the business card is the right tool so that we are not forgotten by customers.

Rules for offering business cards:

• Business cards should always be handed over with the right hand;
• Giving business cards with both hands is a sign of great respect, and in some cultures, such as the Chinese one, it is even a basic rule;
• The data on the business card must contain relevant information about its owner, such as: name, position, contact details and brand name, in order to be able to identify the business more easily;
• Business cards must be written in the language of the person to whom we offer them, so it is advisable to have at least two options because we never know what opportunities may arise;
• Never write with a pen (or other writing instrument) on a business card, they should be handed out perfectly clean;
• The one who receives the business card can write down some relevant information on its back, after the meeting has ended, in order to remember more easily the person with whom he interacted;
• We keep business cards in special holders or in your wallet, so that they are in impeccable condition when we give them away.

Another important aspect that we should not omit is the material on which the business card is printed.

Creative forms of business cards

As it is increasingly difficult to distinguish ourselves from competitors, the most creative among us have resorted to nonconformist methods that allow them to stand out and leave their mark. Even if it doesn’t ensure your success, but it makes it easier for you to access it.

Most of the time, a designer knows what suits your business and will certainly make you a business card with which you can identify and with which both the brand and your customers resonate. We give you some suggestions that you can take into account in the future, so that you have a business card made in a creative way:

• Transparent business cards: If you are a photographer or videographer, this business card template suits you. Other areas we are thinking about are the ophthalmological one, the one dedicated to companies that offer cleaning services, but also the graphic designer. Here you can get an idea of what the business card would look like;
• Business cards that contain elements related to the field in which you operate. These books are much easier to make, because the company’s object of activity must be added as a graphic element. Whether it’s a pizzeria or a café, below are 2 creative examples where you can get inspiration for your company.

Photo source: Shutterstock.com

Photo source: Shutterstock.com

• Business cards in the form of the object of activity they carry out: it is quite difficult to make such business cards, however, in some areas it is even recommended because it offers uniqueness to the brand and is easy to remember. For example, you can make business cards in the form of a box (for a recording studio):

Photo source: Shutterstock.com

Lego created their own mascots, and on them they wrote their contact details (everything on a business card). Here you can see more about this project.

• Business cards with a certain utility: if we want to attract attention and our business card is not thrown away, it is advisable that it offers a certain utility. Various companies in the gastronomic field have opted for business cards in the shape of graters, or even products that they can enjoy (biscuits or chocolate).

We can also opt for the classic business cards that we have accustomed our customers and partners to, but we must pay attention to how they look and how unique and creative they are.

As we use technology more and more, it can happen that many times we do not have a business card with us (although this should not happen) or we do not want to risk losing the one received, which is why applications have been created that we can use to store information. This involves scanning your business card using the app, and in less than a few minutes, everything is recorded in your phone.

If you are not satisfied with the business card you have, make a change, we will help you achieve the identity you want. The way you present yourself in front of a partner has a big impact on your career, so with #1cartepelună, you can get where you want to be.