How we brought the challenges of Brasov’s tourism industry to the forefront

2023
Services
Marketing strategy

Challenge

The CazareBrasov.ro platform offers you a complete guide to the most important accommodation in and around Brasov. Based on the principle of combining the wishes of the guests with the needs of the owners, it offers the former a platform with accurate data about each accommodation, and the latter a space where they can reach their customers directly. If you are the owner of an accommodation in Brasov County, you can sign up on their platform to benefit from significant visibility.

Klain supported the CazareBrasov.ro platform to conduct a detailed study on the challenges and opportunities facing the tourism industry in Brasov. Conducted between August and September 2023, this study was able to gather valuable insights from 128 respondents, representing various categories of accommodation establishments.

Solutions

Klain played a crucial role in the realization and promotion of the study “We support tourism in Brasov”. Through a strategic marketing approach, the owners of accommodation establishments in Brasov were identified and contacted by phone, establishing an efficient communication channel. By sending personalized emails, Klain facilitated the completion of questionnaires, ensuring that every valuable insight was captured in detail. Subsequently, the team conducted a meticulous analysis of all responses, highlighting relevant statistics that provided deep insight into the tourism industry in Brasov.

In order to share the findings of the study, Klain developed an informative blog article, reflecting not only the data collected, but also the interpretations and suggestions generated by it. In addition, the team created advertorial articles, which were published in the local press, thus extending the impact of the study to a wider audience and strengthening the position of CazareBrasov.ro as a trusted source of information in the tourism sector.

To amplify the study’s online presence, Klain implemented effective social media strategies. By creating editorial calendars and social media plans, the agency ensured a consistent and engaging distribution of relevant information. Attractive visuals were also developed to provoke the interest and engagement of online audiences. All in all, by being actively involved in all these stages, Klain contributed significantly to the consolidation of the CazareBrasov.ro brand and to the successful promotion of the “We support tourism in Brasov“.

Realized materials

Website
Social Media
Blog launch article
Press releases

Conclusions

The CazareBrașov.ro case study shows how local data and insights can become the basis of relevant communication for an entire industry. By researching, analyzing and transforming the information into easy-to-understand material, the project brought to the forefront the challenges, behaviors and opportunities in Brasov tourism.

The result was more than just a survey: CazareBrașov.ro gained visibility, authority and a clearer role in the local tourism conversation. The project demonstrates how research and strategic communication can support brand positioning and contribute to the development of an entire category.

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