Provocaren
Elite Beton is a company based in Cluj-Napoca, u00eenfiinu021batu0103 u00einu021batu0103 u00ein 2005, which has been offering u00e0103 services of concrete production, transportation and pumping for almost 20 years, with 100% Romanian capital. In a short period of time the company distinguished itself as one of the most important regional businesses in the field, offering quality products and services for residential, industrial and infrastructuru0103 projects.
With a team of experienced professionals and two hundred and twenty-three mobile concrete plants, the company is able to finalize any project, regardless of its size and requirements. The production capacity, modern machinery and punctuality of deliveries are just some of the aspects that distinguish the company and make it a highly recommended partner in the market.
Our collaboration with Elite Beton started in the first months of 2023, starting from the client’s need to expand in the online environment, in the context of an increasingly competitive market and the growing viability of this environment for companies. Under the conditions in which the company’s activity in this environment was almost non-existent, Klain sought to identify the best solutions for its u00eenceencevement, within a framework that would ensure short-term impact and long-term continuity.
Soluu021bii
In order to guarantee not only the presence but also the results online, Klain started its collaboration with Elite Beton by carrying out a comprehensive marketing audit, which aimed to obtain a detailed picture of the nau02121bional and regional market of concrete production, as well as of the competition, the customer and the public u021bintutu0103. Based on this, the online marketing strategy could be built, which included multiple platforms including the website, Social Media and Google Ads campaigns. Furthermore, a complete rebranding of the company was realized, starting from the logo and continuing with a complete brand manual.
The website was also the basis of the company’s digital activity, we followed all the steps to develop a website, following the steps to ensure the availability of the information content for the potential Elite Beton customers, as well as building a lead collection flow. To this end, a price calculator was implemented on the website u0219i, through which consumers could su0103 obu021binu0103 an estimated cost of their project.
In parallel, the setup of the Social Media platforms was realized and the editorial calendars and visual materials were created, with the purpose of ensuring a constant communication and increasing the traffic on these pages, with the aim of increasing the traffic on the website. It was also ensured the implementation of Search campaigns through Google Ads, with the objective of expanding the company’s online presence and attracting qualified digital leads.
Realized materials
Branding
Website
Social Median Communication
Results
Conclusions
The collaboration with Elite Beton shows how a company with solid experience in a competitive industry can transform its online presence into a real channel for visibility and lead generation. Through rebranding, website, content, social media and Ads campaigns, the project has created a coherent digitalu0103 foundation, tailored to the company's business objectives.
The result was more than just a simple online presence: Elite Beton obtained a clearer image, better structured communication and a marketing system capable of attracting enquiries and long-term business development.