Social Media is in a permanent growth due to the number of users, and currently, this fact determines its positioning on the last place in the top of the four powers of the state. The percentage of those who choose the online environment as their primary source of information, but mainly Social Media, increases significantly, due to the advantages it offers. The content is accessible and very diverse and can be accessed through documented articles, reviews, tests, discussions and comments delivered in the form of text, image, infographic or video. Moreover, the transmitted information reaches the user through a large number of devices, such as smartphones, tablets, desktops or laptops.
What is an influencer and what does he do?
The term influencer or the concept of influencer marketing is familiar to marketers, but less known to the general public. It has become popular with the development of brand strategies whose results highlight that users are more willing to purchase a product if it is recommended to them by someone. Thus, the influencer is a very active person in the online environment who establishes a community of followers and acquires the power to influence certain decisions of theirs, precisely because of the informational content constantly distributed and consumed by the audience.
Whether we are talking about nutrition and health, fashion or travel, influencers work in a variety of fields of activity. Most of the time they work in one or more related fields, but it is impossible to be a complete influencer, as you cannot inform the public about all the existing topics.
Who are the Romanian Social Media influencers?
In Romania, those who have obtained the status of influencers are specialists, ordinary people and celebrities. Specialists have expertise in a field and are able to exert influence on the public by issuing informed opinions, based on a reliable informational support. Ordinary people are gaining popularity in Social Media due to their potential to think and manifest distinctly about one or more concepts. Celebrities are liked by significant masses of users because of their reputation and charisma.
The communication channels used by Romanian influencers are the Facebook page, the Instagram account, the Snapchat account, the Youtube channel and the personal blog. Using multiple channels or even all of the ones mentioned supports increasing visibility and popularity. Brands become interested in certain categories of influencers, many of whom are offered the opportunity to become product or brand image or to develop important projects. Thus, influencers no longer look at platforms as simple Social Media accounts, but turn to the business area, making their passion a source of income and their name a personal brand.
