Customer
Pralina is one of the most popular confectioners in Cluj-Napoca. It stands out for its passion for culinary craftsmanship, offering a variety of sweets, customized cakes and fresh products prepared according to authentic recipes.
The company caters to both individual and corporate clients, providing personalized services for special events and occasions. With an emphasis on quality and natural ingredients, Pralina aims to bring joy to every day, combining tradition with innovation in the products offered.
- Cluj Napoca
- Null
Project details
Through an EBRD project, we developed for the company a marketing audit, a marketing strategy, visual identity and branding, as well as photo-video communication materials. We also created a complete website, with structure, architecture, design and complex content, along with PR services.
Furthermore, we implemented and optimized PPC campaigns to attract customers. We focused on Search and Performance Max campaigns, adding new image extensions and improving ads to attract the targeted audience. By monitoring search terms and analyzing positioning against the competition, we were able to maintain a high optimization score and the highest display rate.
Company presentation video
Photo shoot
Website
