Betak is a company founded in 1995, currently employing over 200 people and generating an annual turnover of more than 12 million euros. It is a key player in Romania’s market for grounding and lightning protection solutions, as well as in road safety and guardrail systems.

For Betak, we conducted a comprehensive online analysis, covering key areas such as market trends, competitors, and target customers. Based on this analysis, we developed strategic directions to support the growth of an effective online communication strategy.