At KLAIN, we choose WordPress not because it’s “trendy”, but because it’s the surest way to turn business goals into measurable, low-risk, and fast time-to-market results. The platform is open-source, backed by a huge community and enterprise options, which means ownership of code, easy-to-find talent, and controllable total cost of operation.
On this foundation we build custom designs and a clear content model, and client teams publish autonomously through Block Editor and granular access to roles. Technically, WordPress allows us to deliver mobile-first sites, aligned with Core Web Vitals, with SEO by design, WCAG 2.2 AA accessibility, hardening & patching and native integration with martech/IT (CRM, ERP, DAM) via REST API or even in headless architecture. When it comes to an extensive catalog (e.g., 800–1,000 SKUs), WooCommerce adds the product layer without losing WordPress’ editorial power.
In short: WordPress gives us flexibility, scale, and control, and we add strategy, UX/UI, development, and operation to create a digital ecosystem that grows with your brand — not just a website, but your marketing infrastructure. Next, we detail the criteria by which we choose WordPress and how they translate into performance for your business.
1. Open-source and no lock-in
WordPress is open-source, which means you have complete control over your code and don’t depend on a single provider. More information can be found on the WordPress.org website
2. Global Adoption and Maturity
The platform powers 332 million websites as of 2025, representing 43.6% of all websites and 63.5% of the CMS market, confirming the maturity and availability of resources, see details on trends.builtwith.com
3. Rich plugin ecosystem
There are over 60,000 free plugins, which expand functionality and reduce development costs. Discover WordPress Plugins Directory
4. Active Global Community
Thousands of contributors, official documentation and support forums guarantee constant updates and best practices. Discover
WordPress.org Community
5. Block Editor (Gutenberg, Elementor, Bricks Builder) for quick publishing
Marketing teams can create custom pages and layouts without permanent technical support. We, in Klain, use Elementor, but there are also Gutenberg or Bricks Builder variants.
6. Advanced roles and permissions
Predefined roles (Admin, Editor, Author, etc.) ensure governance and clear approval flows. Learn more about WordPress Roles & Capabilities
7. SEO-friendly by design
WordPress facilitates SEO best practices: sitemap, meta, semantic structure, and schema.org support. The SEO service for websites is one of the most requested by Klain’s clients. For websites we start from the Google SEO Starter Guide
8. Alignment to Core Web Vitals
Properly configured, your site can meet Google’s thresholds: LCP ≤ 2.5s, INP ≤ 200ms, CLS ≤ 0.1. A useful guide is web.dev – Core Web Vitals,
9. Performance on modest infrastructure
With caching and optimizations, WordPress runs quickly without expensive servers compared to other platforms. WordPress Performance Team
10. Standardized Security
WordPress has official hardening guides and regular patches; WAF, SSL, and automatic backups can be added. Security is an aspect that we treat with maximum responsibility both in the implementation phase and when we offer post-implementation maintenance. More about security in WordPress can be read on the Hardening WordPress Guide link
11. Architectural flexibility (classic + headless)
The REST API allows integration with modern front-ends (React, Vue) and enterprise toolchain. See details about possible integrations on the REST API Handbook
12. WCAG Accessibility and Compliance
There is a dedicated handbook and “accessibility-ready” themes for WCAG-compliant sites. More details on the WordPress Accessibility Handbook
13. Reduce TCO & time-to-market
The vast ecosystem and available resources reduce total costs and accelerate project implementation. More Details on WordPress VIP – Enterprise Benefits
14. Enterprise Options (WordPress VIP)
Large companies can choose WordPress VIP, with scalable infrastructure, SLA, and enterprise support.
15. Suitable for corporate presentation websites
The combination of global adoption, SEO, responsive design, and simple administration makes it the ideal solution for businesses.
Builtwith – CMS Market Share
For details on how to make custom websites with WordPress and the steps we go through, read the article “How to develop a custom website at KLAIN – step by step“; and if you want to discuss your company’s website, contact us and we will schedule a Discovery Call.
