Challenge
Bjorn is the manufacturer of the intelligent underfloor heating system. It offers the innovative solution that replaces conventional heating systems with one you can install yourself.
In the analysis phase we identified the requirements of the online market and created the avatar of the customer who is open to take the step towards a smart underfloor heating solution. At the same time, from the very beginning we wanted to identify a solution to educate the market and promote the product. The brand did not have an active online presence either and was relatively unknown at the time the collaboration started.
Based on the analysis and the needs specified by the client, a marketing plan was developed and implemented. Initially, there was not a defined strategy for business growth, but neither a high visibility, being a new system. With the need for online presence comes the need to educate, but also to generate new customers.
Solutions
In order to start generating immediate business for the client, we chose the option of initially creating a landing page to send targeted traffic from the campaigns. In addition to generating sales and creating a database, we wanted to inform potential customers about the advantages and benefits of the Bjorn system.
One of the main challenges was to create a calculator on the website that would allow consumers to compare a standard underfloor heating system with the Bjorn solution, weighing up both the price and the materials needed to install each. In addition to the information about the innovative solution and the comparison of the systems, the website is also a shop where users can order the entire floor heating system.
The marketing strategy behind the new website included influencer marketing campaigns. Together with Case Bune and Buhnici, the implementation of the Bjorn solution was demonstrated both in a house and in the restoration of a building, in this case on the wall. At the same time, it also contained guidelines for online communication and PPC campaigns.
Realized materials
Website
Price calculator
Results
