Challenge
Mărțișoare Cadou is one of the largest distributors of marțișoare in Romania. With more than 20 years of experience on the market, it offers wholesale beads but also addresses customers who want personalized or unique designs.
Our collaboration with Marzipan has been a long time in which we started with a market analysis, followed by strategic directions. Thus, we started by completely changing the website, realizing a new design and workflow.
For the realization of the photo-video materials necessary for the online communication, we set up a dedicated session, highlighting the most beautiful and most appreciated by consumers. After that, the focus was on the realization of social media campaigns, Facebook and Instagram.
Solutions
The realization of the current website martisoarecadou.ro started in September 2021, when the agency proposed the structure and architecture, for a flow as easy as possible for consumers to follow. After its confirmation, the design part was realized, where the main communication messages and the brand identity lines were integrated.
For the social media part, both a photo shoot and a video shoot were realized, where the following materials were created.
The PPC campaigns ran from December each year until March, covering the period of online enquiries and customer purchase decision behavior.
The main channel of communication and promotion of campaigns was Google Ads, generating the most results and being the central driver of transactions. Facebook Ads was used for brand awareness campaigns, promotion of core services and one-off campaigns.
Realized materials
Social Media
Photo shoot
Results
