From technical expertise to clear digital communication for Oscartielle

2022 - ongoing
Services
Marketing consultancyMarketing strategyOnline marketing

Challenge

Oscartielle Est Europa is the first manufacturer of commercial refrigeration equipment in Romania, with more than 20 years of experience at national level, based in Cluj-Napoca.

Oscartielle is part of the international Arneg Group, a company founded in 1963 with the aim of developing the local production of shelving and furniture for grocery stores. Since then, the group has developed internationally in the direction of designing and supplying equipment and services for the entire retail world.

Solutions

The Klain and Oscartielle East Europe team has been working together since November 2022, during which time we have focused on developing social media visibility and Google Ads campaigns. Thus, the first challenge was the realization from scratch of communication pages on Facebook and LinkedIn, for which monthly content plans were developed.

Moreover, one of the main channels of communication and promotion was Google Ads campaigns, which generated significant results.

Realized materials

Social Media
Social Media - Video
Company presentation video
Photo shoot

Results

Google Analytics
PPC traffic
+ 0 %
direct traffic
+ 0 %
social traffic
+ 0 %
engagement rate
+ 0 %
Google Ads
impressions
+ 0 %
clicks
+ 0 %
CPC
- 0 %
conversion rate
+ 0 %
cost/conversion
- 0 %
Facebook
audience
+ 0 %
engagement
+ 0 K%
impressions
+ 0 %
followers
+ 0 K%
LinkedIn
audience
+ 0 %
reactions
+ 0 K%
impressions
+ 0 %

Conclusions

The Oscartielle project shows how a company with solid experience in a technical industry can build digital visibility through constant and well-structured communication. Starting with the development of social media channels from scratch and continuing with content plans, photo-video collateral and Google Ads campaigns, we transformed the brand's technical expertise into a clearer and more relevant online presence.

Results in social media, traffic and paid campaigns confirm the impact of an integrated approach where content, promotion and performance analytics work together. For Oscartielle, digital has become a channel through which industry expertise, portfolio and market positioning are communicated more effectively to the right audience.

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