Challenge
With over 30 years of experience in the furniture industry, Wooden Technic Prodimpex (WTP) has established itself as a reliable partner for manufacturers, offering high quality materials, equipment and accessories. The constant development of the company and the diversification of its portfolio have, however, generated the need for a strategic alignment in the area of marketing and communication.
Online presence was not being used to its full potential and communication did not fully reflect the complexity and competitive advantages of the brand. In this context, the need arose for a structured approach, starting from a clear understanding of the market, the target audience and the positioning vis-à-vis the competition.
Thus, the main objective was to define a coherent marketing direction and to create a relevant presence, both digitally and offline, able to support the future development of the company.
Solutions
The first step was a comprehensive marketing audit, which analyzed in detail the market, the competition, the customer profile and the company’s strengths and weaknesses. Based on this, we built an integrated strategy, tailored to the specific industry and business objectives of WTP.
The implementation started with the activation of Social Media channels and the launch of Ads campaigns, with the objectives of increasing visibility, generating engagement and attracting relevant traffic. To support these actions, we have been running recurring photo-video sessions, focusing mainly on video content – the central format of communication.
In terms of branding, we kept the existing visual identity, but introduced clearer and differentiating messages aligned with the company’s activity and values.
The results were not long in coming. In the first months, engagement increased significantly, driven by both organic content and paid campaigns on platforms such as Facebook, Instagram, TikTok and Google. In parallel, traffic to the website exceeded initial targets, increasing by up to 50% in a short time.
Communication is currently continuing across all active channels and the strategy will be gradually extended with new initiatives, both digital and offline, to support the long-term growth of the brand.
Realized materials
Social Media Communication
Website
Photo shoot
Results
