Users, or those who read us, are a very important factor in the process of creating content for our website. After all, they are our target audience and the ones who will “judge” what we have written. We wrote about the information we need to know about users before we start making texts in the second part of this article. There we pointed out the most important aspects and the fact that it is necessary to create a character based on the profile of the target group in order to be able to explain in their language what we want to convey. Today, I’m going to talk about the users, but from the perspective of their needs.

Users’ needs and goals

Before we start writing, there are still a few things to know about our reader. First of all, we need to ask ourselves an important question: Why would anyone access our site? (What are they looking for on the site?) If this is done just for the sake of registering a domain and giving another URL to search engines to analyze, then this question is pointless. Actually, we don’t have a specific goal. But if we want to convey useful, relevant and unique information, we must know our goals so that our user finds what he is looking for.

Second, we focus on another important question: How can we help him? If we have identified the answer or even the answers to the first question, then it is necessary to look for methods to help him find the information he is looking for. Let’s not forget, however, that the purpose of our texts is to capture the user’s attention so that they can convert. There are numerous methods through which these can be done, including relevant and unique articles, accurate and verified information, personalized presentations, etc.

If we cannot identify the needs and goals of the users from the very beginning, which is totally not recommended, we can make internal questionnaires on the site, focus groups or we can ask the opinion of those who read/will read us.

Context of uses

It is useless to write for a target audience that does not even have the opportunity to read us. It’s like trying to sell meat to vegetarians. There are some aspects to follow and know at this point:

• Place of use of the site
• Time to use the site
• The device from which the site is used

Maybe “use” is not the most appropriate word, but it encompasses almost all the actions that can be performed on a site. If our users enter the site from the office, they certainly don’t have much time to navigate through the pages and content, so we need to provide them with accurate information and not even among the longest. This is also related to this aspect if they read the site during their coffee break. For example: if we have a site with morning topics, intended for people who are looking for information in the early hours of the day, as is BunaDimineata.ro, then we need to deliver content that ties in with the site’s vision. It is useless to write how to sleep better in the evening, if they are looking for ways to improve your mornings.

A final aspect to keep in mind in the context of use is the device from which our website is accessed. With the evolution of technology, more and more people access the internet from their phone or tablet. That’s why it’s very important to make responsive sites that “fit” any phone and tablet, but that’s already the programmer’s job