Within the online marketing agency Klain, we have a clearly defined process through which we go through any project, to ensure that we comply with the marketing stages and that we will build a marketing strategy based on business needs that will generate the desired results.

Many of the clients we work with are at their first contact with a full digital agency, so it is important for us that the process they go through is clear, predictable and easy to understand.

For the overview, we will present the process, which proceeds as follows:

1. Initial brief

At this stage, the client, together with the dedicated team in the agency, go through a process of knowledge through which the main needs and challenges that a client has with the project or brand they want to develop are identified.

2. Initial analysis

Based on the information obtained through the marketing brief and the discussions that took place after receiving the answers to our questions, the Klain team conducts an initial analysis through which it identifies solutions to the identified needs and opportunities for the customer in the online environment.

3. Bidding and Contracting

After the client sees what the agency’s prospects are related to their project, the solutions and opportunities we identified in the previous stage, the client receives the collaboration offer. Based on it, the collaboration contract is made.

4. Marketing Team

Before the start of the work process, a team is defined that includes the specialists that the project needs and who will be involved in the project. Their coordination is carried out by a PM (project manager), the one who will keep in touch with the client, together with the sales person, with whom the collaboration contract was concluded.

5. Marketing Analytics

The start of the projects within the Klain agency begins with a detailed marketing analysis that aims to identify the context of the market in which the client is, the analysis of competitors, analysis of all the actions that the client has carried out with his brand so far, but also the definition of the target audience and the SWOT analysis.

Based on the information obtained, a series of recommendations given by the Klain team to the client are outlined.

6. Communication strategy

Depending on the business decisions made by the client, based on the analysis provided and recommendations, the Communication Strategy is developed, which includes the action plan for each communication channel.

7. Implementation

Implementation is the moment when we put into practice everything we have set out to do, starting with the visual identity part, continuing with the website and later with the marketing campaigns.

This stage is carried out based on the communication strategy and the agreed action plan.

8. Monitoring of results

One of the most important steps is to monitor the results. Here, we track in real time what results we achieve in the course of a marketing campaign or during the constant communication that is carried out monthly.

Monitoring is the stage through which we optimize certain actions we carry out, in order to achieve the KPIs we have set out in the strategy.

9. Feedback

After each project we carry out, we ask for feedback from our client. The goal is to ensure that what we committed to at the beginning of the collaboration was achieved throughout the process. If we identify those problems that existed in our work process, we fix and adjust them, precisely to ensure that in the end, we achieve our mission, namely to generate profit for the client with his presence in the online environment.

Like any process, this one is not perfect but improvable, but we believe it is important to know each stage you are going through or are about to go through, in order to be able to focus on the effective marketing actions that generate the desired results.

If you also want to generate profit with your brand’s online presence, I invite you to contact us and discover the advantages of a clearly defined marketing process.