July 24, 2015

Unique content or relevant content? What do you choose?

Andreea Păcurar

Your website, whether it’s presentation or sales, must be impeccable from all points of view. Think of it as the first impression your customers and potential customers have online, before they have a chance to talk to you or touch a product you sell. If you think that all that matters is the appearance, think a little more. You can have a site that looks great and is modern, but if the content is written in a less favorable manner, then you only have to lose. Imagine that what you would say to a customer face to face in a sale, you have to describe in words and make it captivating. Are you still wondering what the answer to the question in the title is? Both! You have to choose both, otherwise the content is pointless.

To understand why the content of your site must be both unique and relevant, I will tell you the advantages of both, and then I will let you meditate on what I have written. And after that, we are waiting for you to contact us so that you can leave your website in the hands of specialists and bring out the best in front of you.

Advantages of unique content

Have you ever wondered why your competitor’s sites are top in searches on Google or any other search engine? The answer is that they have unique content, but this is where other factors come into play that I will not discuss now. Unique content, that is, that is no longer found anywhere else and is not copied from elsewhere, increases the reputation in front of customers by showing that you research what you write, know what you are selling and care enough not to pay someone with little money to copy some words. On top of that, from an SEO point of view, you only win: you will be displayed on high positions, you will have clean content and naturally inserted keywords. Let’s not forget about reputation. Once you get caught with plagiarism, it will be quite difficult for you to restore your image.

Benefits of relevant content

Put yourself in the customer’s position a bit. Do you like that when you do a Google search you click on the first link and instead of finding there what you need to open a page with totally irrelevant information? Nobody likes it. And that’s why relevant content is important. Try not to beat around the bush and be to the point as much as possible. If someone enters your site, they expect that there they will find answers to their questions and nothing else.

Now, think of it this way: just as you judge what I wrote above, so will your customers judge what they find on your website. Don’t forget our contact details, we should sit down for a discussion. You can find them on the contact page or write us an email at [email protected]