Storytelling in your marketing strategy
When it comes to a business’s marketing strategy, there is a secret weapon that many entrepreneurs and business managers underestimate or overlook: storytelling. According to The Brand Shop, 75% of consumers believe it is important for brands to tell stories in their marketing, while 71% of customers purchase from companies whose values align with their […]
The Power of Storytelling in Branding
The best writers, speakers, trainers, leaders and teachers know how to tell stories. A brand that stands out is easier remembered by the public and easier to access mentally, compared to others in the same category. Thus, over time, it manages to create a connection with potential buyers, which directly contributes to a powerful position […]